“Food With Integrity.” You might ask yourself what exactly is Chipotle Grill talking about when they say that. It actually has a very deep meaning, as for you the customer, it simply means that you are getting the highest quality food that you could ask for.
Chipotle Grill gives you the best of both worlds, they serve their food fast, but in no way does it resemble fast food. The burritos and tacos served to you are better than what you are going to find at any sit-down Mexican restaurant and even better is the price. As the restaurant industry continues to struggle, what you see in Chipotle Grill are full tables and people lined up to order their food. That is all you really need to know, as you are not going to find a better value with such high quality anywhere else.
Chipotle offers a menu of burritos, tacos, burrito bowls (a burrito without the tortilla), and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods. Through their vision of Food With Integrity, Chipotle serves better food made not only from fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food.
"Food With Integrity" is the philosophy that Chipotle can always do better in terms of the food they buy, better in every sense of the word— better tasting, coming from better sources, better for the environment, better for the animals, and better for the farmers who raise the animals and grow the produce. In 2002, Chipotle became the first national restaurant chain to serve naturally raised pork. Chipotle then began serving naturally raised chicken and beef in a number of markets, coming from animals that receive no antibiotics or hormones, and fed a pure vegetarian diet. Today, all chicken served at Chipotle is naturally raised and naturally raised beef is in more than half of its restaurants. Chipotle also serves cheese and sour cream made with milk from cows that are not treated with the synthetic hormone rBGH. That may sound like a lot of information, but what you will find is that by preparing food in this style, you are not only going to be putting a healthier product into your body, but you will be amazed at the taste difference over other similar style restaurants.
Chipotle Grill is adding to its restaurants in Orange County, with a December opening in Huntington Beach and they are opening a new restaurant in Santa Ana on February 6th.
For more information on Chipotle Mexican Grill, visit www.chipotle.com