The New Music Seminar Review - Join the Revolution

The New Music Seminar, a conference with a mission to “create a just, sustainable and profitable music business and to help budding artists break through the growing glut of artists and releases to success,” opened on Monday night, February 14, 2011 with a red carpet event at The Music Box on Hollywood Blvd.  The “ After the Grammy Jammy” hosted a red carpet where such names as Fran Drescher, singer Stefani Vara, Actress Shelby Young and actor Gabe Jarrett were in attendance to show their support of the music industry.

Grammy Award-Winning Sound Engineer Gavin Lurssen and actress Fran Drescher - photo by Julianna Young

Appearances were also made by Heather Graham, Rancid's Tim Armstrong, Grammy Award winning Sound Engineer Gavin Lurssen; Songwriter Itaall Shur (Rob Thomas/ Santana's "Smooth"); ReverbNation's Michael Doernberg; and Leading Executives from Pandora, MySpace Music, Atlantic Records; J RecordsGeffen Records; BigChampagne, Discmakers/CD Baby; OurStage; TAG Strategic; Bandzoogle; GigsWiz plus key new music technology companies, entrepreneurs, artists, labels, music services, venture capitalists, ad agencies and more.

Jessie and the Toy Boys performing at NMS LA 2011 - photo by Julianna Young

The “ After Grammy Jammy” party was well attended by industry professionals as well as musical artists.  The cocktail reception was followed by live music performances by new talent such as King Charles, The Little Death, Jesse and the Toy Boys, Blaqstarr, DJ MIA, Verona and Ben Hunter.  The eclectic mix of performers was enjoyed by all.

Blaqstarr performing at NMS LA 2011 - photo by Julianna Young

The conference is filled with two days of seminars aimed at helping budding artists and industry professionals with nurturing their talents and understanding the business of music.  The 18-minute “intensives” presented by industry leaders, as well as a variety of mentoring session are focused on “the development of a new business model for a sustainable music business.”

During the evening hours, live performances will be given at the Sheraton Universal with finalists from the “Artists on the Verge” where they will compete for $50,000 in promotional opportunities and services.  The winner will be announced on the final evening of the conference.

NMS Co-Founder Dave Lory and The Little Death - photo by Julianna Young

The music industry has undergone a major revolution in recent years.  Technology may have made ‘getting noticed’ easier through such sites as, but it is also more difficult to maneuver through the business and actually make money.  This conference is an important educational step for anyone interested in breaking through to be successful in music. 

For more information on how you can participate, or to obtain tickets for the live performances, go to and join the revolution!

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