Living by the mantra 'turn heads' it's no wonder why Hollywood's hopefuls hung out in order to see the latest craze with Joico!
In a hidden bungalow at the Sunset Marquis celebs, tastemakers, and various insiders gathered recently to see the newest collaboration with Joico haircare. Celebrity colorist, Denis de Souza from the Andy LeCompte Salon was in attendance celebrating his new venture with the brand.
Guests got to hear his latest trend prediction of the summer, SOMBRE, which stands for subtle ombre and how one can achieve this new look. Another component of the celebrations was the yearlong partnership that the brand has embarked on with artist, Bella Pilar. A collection of items were previewed of the already launched limited edition products that come as gift with purchase. The items consist of tote bags, sunglass case, cellphone cases and specialty kits with the Bella Pilar animations.
Shenae Grimes and hubby Josh Beech were in attendance to provide some fresh beats for the event while the beautiful Whitney Port stopped by to show her love for the brand!
Making for the perfect beach get-a-way this Joico event made sure its guests were fully stocked up with fresh products that would not only amplify your locks and leave them feeling new again and with an added sparkle but also provide you with a cute beach bag to tote the summer inspiration with you regardless if you're poolside or not.
We are certain you will 'turn heads' with the latest from Joico!