The weather took a feverishly decalescent turn this past weekend, but hot summer days foreshadow warm summer nights; ripe with exposed skin, intoxicating cocktails, and some seriously pent up nocturnal energy. Everyone knows the only way to beat the heat is to overindulge the senses, and if you found yourself in L.A. Friday evening, June 28th, the affair sure to deliver gratification was the Rock That Fashion IV event, made possible by A & M Productions and held at one of Hollywood’s most modish and intriguing adult playgrounds, Boulevard3.
The sophisticated alloy of art, music, dance, and fashion is what animated the fourth Rock That Fashion event. Guests began trickling in fashionably after 8pm, gathering in the beautifully manicured courtyard, to mingle over brims filled with delicious candy hued drinks. Impeccably dressed patrons busied themselves with people watching and fashion policing, but quickly became visually arrested with the kinetic art exhibit featuring gorgeous models alternating poses, wrapped up in their own little enchanted dream world. The most memorable part of the pre-show experience was the sultry entrance of the drop-dead burlesque temptress. Barefoot and clad in a simple set of lingerie, she tiptoed over to the large fountain in the middle of the courtyard, brimming with frothy suds, and playfully tested the water to her larger than life bathtub before submerging herself and rhythmically flirting with every guest there. For the rest of the evening she continued her aquatic dance, only taking breaks to playfully swing back and forth on the huge fairy-lit swing suspended above the fountain.
When the clock struck ten, everyone grabbed their drinks and ushered inside the lavish confines of Boulevard3. Built on the historic grounds of the Hollywood Athletic Club, and haunted with 70 years of Hollywood decadence, Boulevard3 oozes chic originality and radiates the intimacy of being invited to one of your more privileged friends’ excessive mansions rather than an actual night club. The stage was mercifully set on stilts so every guest had the perfect view of the highly anticipated fashion showcases that featured the creations of four ingenious designers.
Rich embellishments, graceful fabrics, and classic feminine silhouettes were the mark of first designer Sherri Hill who delivered women’s evening wear; cocktail dresses and sweeping gowns so stunning you’d fabricate an engagement just for an excuse to wear them. Next came Paulie Gibson’s collection, and if you could tear your eyes away from the divine flavors of man candy he had swaggering around in his designs, then you were in for a playful take on the staple male wardrobe. Mr. Gibson employed bold colors, prints that popped, and unconventional details, like cowl necklines and elongated tunic hems, to create a wardrobe for the man confident enough to dress with a little innovation. Designers Cosmo & Natalia Glamsquad presented an eclectic mix of punk rock opulence and poolside couture. Bustiers encrusted with fine glass, embellished mono-kinis, fabulous cover-ups, and fierce party dresses were all present and accounted for. Sugarpuss, the final showcased designer brought a little drama to the cabana with glamorous, over-the-top swimwear alternatives. Asymmetry, leather, strategic cutouts and overlays, and dramatic floor length caftans ruled the runway and immediately induced mass risqué poolside fantasies.
The showcases were punctuated with stellar musical performances and immaculate choreographed interludes. Rock That Fashion IV, benefiting Musicians On Call, saw an incredible turnout that included more than a few celebrity guests. Michelle Chamuel, contestant on NBC’s ‘The Voice’, the flawless Charlotte Ross of VH1’s ‘Hit The Floor’, celebrity reality stud Nick Hawk, 2013 Playmate of the Year Raquel Pomplun, and celebrity choreographer Shane Sparks all made it out to support Rock That Fashion. When the clock struck midnight, the after party ensued, and the DJ transformed a captive audience into a mass of glistening, slightly buzzed, writhing bodies on the dance floor; the perfect storybook conclusion to an amazing night.