What to do after one of the biggest musical festivals in the country? Well for four straight yeats it has been the A|X Armani Exchange Neon Carnival. To celebrate the official launch of their highly anticipated Color Flash watch and sunglass collection Armani Exchange made its return to the desert to host the fourth annual A|X Armani Exchange Neon Carnival on Saturday, April 13th and it was a celebrity packed event.
Guests including Vanessa Hudgens (in A|X), Julianne Hough (in A|X), Alexander Skarsgard, Leonardo DiCaprio, Clint Eastwood, Emma Roberts (in A|X), Kirsten Dunst and beau Garrett Hedlund, Stacy Keibler, Alessandra Ambrosio and more previewed the new Color Flash collection, their luck at the A|X dart game and winning a Color Flash Watch of their own. Ed Westwick(in A|X), Jessica Szohr(in A|X), Emmanuelle Chriqui (in A|X) and beau Adrian Bellani (in A|X), Jamie Chung (in A|X) and beau Bryan Greenberg (in A|X), Alex Pettyfer, Ashley Madekwe (in A|X), Christa B. Allen, Austin Butler, Rumer Willis and beau Jayson Blair, Chord Overstreet, Darren Criss, Danny Masterson, Ne-Yo, Sophia Bush, Shiloh Fernandez, Hilary and Haylie Duff, Paris and Nicky Hilton, Brad Goreski, Kate Lanphear, Alexander Wang, style bloggers Aimee Song (SongofStyle), Shea Marie (PeaceLoveShea), Chiara Ferragani(The Blonde Salad), DJ Atlanta Cadenet Taylor were with the thousands of festival goers who flocked to the neon-lit carnival under the stars at Tradition Aviation Airport Hangar.
Armani Exchange was not the only one introducing something new at the Neon Carnival, guests at the bash were among the first to try SVEDKA Vodka’s newest flavors, Strawberry Colada and Orange Cream Pop, sipping specialty cocktails "The Desert Dream" and "The SVEDKA Strawberry Glow". Maria Menounos, Kellan Lutz, Jenna Ushkowitz, Josh Henderson, among others, enjoyed carnival games and thrill rides including bumper cars, an enormous ferris wheel and a giant slide, in between hitting up the dance floor to sounds spun by DJ's Jesse Marco, DJ JUS-SKU and DJ Kayper.