EVENT REVIEW: Robb Report's Best Of the Best: Los Angeles

(August 28, 2004: Santa Monica, CA)  The $5 million Rolls-Royce 100EX convertible, making its So Cal debut, was one of several cars and stars that wowed attendees at Hangar 8 (Santa Monica Airport's exclusive space) for Robb Report magazine's stellar soiree.  Celebs spotted at the sporty affair included Jay Leno, Sylvester Stallone, Traci Bingham, James Caan, Chicago Cub great Ernie Banks, and many more.  "Best of the Best: Los Angeles" brought the luxury lifestyle authority, Robb Report, to life, with several exhibit booths, displays, and live auction items representing the world's most exceptional products and services.

At the pre-reception, guests sipped designer drinks, savored cigars, and enjoyed appetizers while rubbing shoulders with LA's rich and famous (and perhaps a few infamous).  Preview exhibits provided a first-hand look at the quality and craftsmanship of the world's most exceptional products and services from companies that included Exclusive Resorts, Air Royale International, Stratus Rewards (think frequent flyer rewards for the elite echelon), California Coast Charters (provider of cruisers and yachts), Yellowstone Club, and Luxuriator (winner of my "fave name" award). Guests were also treated to unique offerings from Diagio, Castle Brands, The Scotch Malt Whisky Society, Skyy Spirits, Remy Amerique, William Grant & Sons, Brown Forman and KoBrand.

At the sitdown dinner, guests bid on a selection of auction items made available exclusively for this event -- including vacation packages to Cabo San Lucas, Napa Valley and Las Vegas... rare automobiles such as the Rolls-Royce Phantom and a customized HUMMER H2... a top-of-the line Ducati superbike... even a judging spot in Robb Report's annual "Car of the Year" exclusive test-drive panel.  At night's end, guests took home a collection of RR publications, including The Robb Report Collection (real estate and home design), Robb Report WORTH (money and wealth), Robb Report Home Entertainment (audio/video tech and design) and Robb Report MotorCycling. 

Now in its 28th year, Robb Report is the international authority on the luxury lifestyle.  Each month, the magazine reports on issues and trends affecting the affluent market, with coverage of exclusive events and features on exceptional automobiles, motorcycles, aircraft, art, jewelry, watches, fashion, travel, homes, wines, spirits and cigars.  Additional information can be accessed through the magazine's Website, www.robbreport.com

Special thanks to Monique Moss of Warren Cowan & Associates for her assistance on this event, which raised funds for The Children's Lifesaving Foundation.  CLF has provided crucial services to over 22,000 at-risk, low-income youths and their families in the Los Angeles community since 1993. Additional information is available by contacting the Foundation at (310) 457-6166, or online at www.childrenslifesaving.org . 

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Dr. Don Rose is an L.A.-based freelance writer, specializing in entertainment, the arts and technology.  He also writes The Rose Review, an "alternative news" magazine and blog ( www.therosereview.com ).  Dr. Rose is available for writing projects and consulting; he may be reached at (310) 729 1683 or at [email protected] .

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