AFM Total Attendance Up Five Percent Increase In Buyers Up Ten Percent


Increase In Buyers Up Ten Percent

SANTA MONICA, CA, March 2, 2004 - The 2004 American Film Market achieved sharp gains in attendees this year with an increase in total attendance of 5%, it was announced today by Jonathan Wolf, Executive Vice President, AFMA, and Managing Director of the AFM.  In addition, Mr. Wolf reported that total buyers are up 10% from last year. The AFM, which opened Wednesday, February 25, concludes tomorrow, March 3.

Total attendance is 7,212, up 5% from 6,834 in 2003.  The final tally of buyers is 1,434 compared to 1,309 last year, a 10% increase, with 642 buying companies registered compared to 598 in 2003. 

Exhibitors rose to 3,672, an increase of 7% from 3,419 last year (this figure includes others badged by their offices, producers, talent, and lawyers).  A record 306 film and television companies are exhibiting at the AFM this year, including 101 first timers -- an all time high.
Industry badges are up 19%, totaling 1,323 versus 1,114 in 2003, and all others (complimentary guest badges and press) number 783, down from last year's 992.

A number of countries showed large increases in buyers, including Hungary (up 160%), Russia (up 56%), Hong Kong (up 45%) and Australia (up 31%).  Brazil also showed a significant increase in buyers (up 32%), and despite the downturn in Latin America, figures for the region remained flat.   This year's market also marked considerable increases from Eastern European countries (up 23%).

A full analysis of buyers is attached.

AFMA is the global trade association of independent distributors and producers of motion picture and television programming. Headquartered in Los Angeles, the organization represents and provides significant entertainment industry services to more than 150 member companies from 15 countries, consisting of independent production and distribution companies, sales agents, television companies, studio-affiliated companies, and financial institutions engaged in film finance. Forty percent of AFMA's membership and thirty percent of the association's board are from outside the U.S. Collectively, AFMA members produce more than 350 independent films and countless hours of television programming each year and generate more than $4 billion in distribution revenues annually.

The American Film Market (AFM) is the world's largest motion picture trade event. The AFM is a global marketplace where more than $500 million in motion picture and television production and distribution deals are closed annually. Each year, approximately 7,000 trade industry professionals convene in Santa Monica for eight days of deal making, screenings, seminars, networking and hospitality. Participants come from more than 70 countries, and include leaders in motion picture and television production and distribution, directors, agents, writers, lawyers, bankers, festival directors, film commissioners and trade groups.


Contact: Paul Nichols
  Jennifer Garnick
  The Lippin Group
  AFM Press Room
  (310) 446-1000




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