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LASplash.com: Los Angeles Charities thinkThin Hosts Susan G. Komen For The Cure at McCormick & Schmicks By Judith Orr-Features Editor
McCormick & Schmick’s, a Pacific Seafood Grill, at 2 Rodeo Drive, Beverly Hills, hosted Susan G. Komen for the Cure, " Fashion For the Cure."
Executive Chef David Lino presented a hearty flow of healthy, sustainable, fresh, organic appetizers and delighted us with his delicious seafood station, luxurious cheese bar, and array of sumptuous desserts. The Agua Dulce Vineyards wine flowed as the attendees placed bids on the fabulous items in the silent auction.
Elaine Doran of E L Doran Public Relations credits Sam Brooks, the General Manager of McCormick & Schmick’s Beverly Hills, with working to put together the event. Elaine said, “Sam was responsible for this whole thing..”
The gala included a Fashion Show, live entertainment, a spectacular silent auction and a special wine tasting by Agua Dulce Vineyards. Live music was provided by Jones: DJ-C-Note was spnning and all were dressed by Mblue Jeans and designer Drew Shanklin. Komen for The Cure was proud to have Clear Channel as the event’s major media sponsor. The Fashion segment “ Think Pink and Green,” featured eco-friendly “green” designer’s fashions. The runway wound through a wash of pink-lit buildings. Breast cancer survivor’s, the real stars of the night, modeled designs by Sash, Eco-Entric, Stacia, and Not Your Daughter’s Jeans (by Lisa Rudes Sandel). All proceeds from the event went to Susan G. Komen for the Cure, Los Angeles Affiliate. Mariel Hemmingway , author of the newly published book, “Healthy Living form the Inside Out: Every Woman’s Guide to Beauty, Renewed Energy and Radiant Life” was a special guest. Makeup and hair for the survivors in the Fashion Show was Jose Eber Salon.
I spoke to Lizanne Falsetto, former international fashion model and CEO of thinkproducts, who told me “that thinkThin pink has raised $90,000 at a 15¢ per bar spent. If we all came together as a total group imagine what we could do.”
In March thinkproducts is having a Charity Fashion Event where they’re hoping to raise $500,000. According to Lizanne Falsetto, “focusing on inner beauty as well as outer beauty we’ve been able to bring together an industry that wanted to compete but realized that together we could make a difference.”
Lizanne emceed Komen LA’s Fashion for the Cure, where 32 year-old breast cancer survivor Stephanie LaRue and former model wore the thinkThin Pink wrapper dress, created thinkThink by Deborah Lindquist. Falsetto’s Pink all natural bars were in retail stores nationwide during October Breast Cancer Awareness Month and fifteen cents of each bar sold benefited Susan G. Komen for the Cure. Through this effort thinkThin Bars in just three week was able to bequeath $90,000 to Susan G. Koman For the Cure. Celebrity eco-designer Deborah Lindquist showcase her hew couture collection, where Survivor’s and Uber-Models showed off her creations; as well as the show stopping thinkThin Pink wrapper dress, made from thousands of wrappers from thinkThin Pink Bars. Fashion for the Cure was highlighted by a fashion show featuring the thinkThin Pink dress, as part of a “Think Pink and Green” fashion show.
The thinkThin Pink bar, a brainchild of former model and CEO of thinkproducts, Lizanne Falsetto, was introduced to retail in a highly unusual fashion, during the Vitality Fashion Show at the Natural Products Expo on March 10, 2007. The event, presented by thinkproducts, Whole Foods Market and L.A. Models, demonstrated a new direction for the natural products industry that leaves behind the dated hippy-esque natural fashions of the past for the high fashion of today. Wowing the 1200 standing only attendees, thinkproducts made the connection between high fashion and food, inner and outer beauty.
“I wholeheartedly believe in the functional power of pure natural foods,” said thinkproducts CEO Lizanne Falsetto. “My personal family experience with cancer which we treated with natural methodology proved to me the viable connection between food and health. thinkThin Pink benefits a cause that hits close to home for over 3 million women that are living with breast cancer today. We distribute millions of our bars at retail every month and expect thinkPink to really bring in the bacon for breast cancer awareness.”
thinkThin Pink comes in four delicious flavors: white chocolate raspberry, peanut butter caramel, blueberry dark chocolate and lemon burst. Every bar is packed with 20 grams of protein, all natural ingredients, is sugar free and gluten free, with only 2 net effective carbohydrates.
Lizanne Falsetto is a true believer in the healing and nourishing power of nature. Creator of all natural, convenient, great tasting, functional foods for people striving to live a life full of vitality and free of disease, thinkproducts was originally inspired by Lizanne’s goal to create food for those who "think about what they eat." thinkproducts includes high protein thinkThin™; raw fruit and nut thinkOrganic™; superfood-rich thinkGreen™; and think5™ , made with 5 cups of fruits and vegetables. All thinkproducts are wheat/gluten free and designed to deliver powerful nutritional benefits. The company's commitment to vitality goes beyond food to support a vital cause - the prevention of breast cancer. A portion of the proceeds from every thinkThin Pink™ bar purchase is donated to Susan G Komen for the Cure. thinkproducts can be found in Trader Joe's, Whole Foods, Kroger, Fred Meyer, Ralph's, Target, and your local supermarket and independent natural and grocery retailers nation wide. thinkproducts can also be purchased directly from the company’s website, www.thinkproducts.com.
About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE. McCormick & Schmick’s 2 Rodeo Drive. Beverly Hills http://www.mccormickandschmicks.com E L DORAN PUBLIC RELATIONS elaine@eldoranpr.com Deborah Lindquist: Jordan Landes-Brenman REDLIGHT PR jordan@redlightpr.com Published Oct 31, 2007 © Copyright 2003-2004 by LA Splash.com |
