Soho Project Presents “Masquerade – Unmasking The Face Of Lung Cancer” Benefiting The Bonnie J. Addario Lung Cancer Foundation November 12, 2011 – London West Hollywood

Event to Honor Kathryn Joosten of Desperate Housewives and Rusty Robertson, Co-Founder of Stand Up To Cancer, and Featuring Special Performances by Melody Federer, Jared Lee and Celebrity DJ Lindsay Luv

On Saturday, November 12th The SoHo Project invites guests togather at The London West Hollywood for a Parisian inspired evening of live entertainment anddelectable faire from Gordon Ramsay, while raising awareness for The Bonnie J. Addario Lung CancerFoundation (BJALCF) and unmasking the true face of lung cancer. Attendees will participate in a silentand live auction featuring treasures from around the world and one of a kind luxury experiences, and proceeds will benefit BJALCF. Supporting celebrities include: AnnaLynne McCord, Steve Blake, Chaka Khan, Ross Matthews, Vienna Girardi, Natalie Cole, Heath Evans, and Celebrity Event Hosts include Madison Hildebrand (Million Dollar Listing) and Kristina Guerrero (E! News).

The 2011 Honorees include Emmy® winning actress and two-time lung cancer survivor, Kathryn Joosten, and co-founder of Stand Up To Cancer Rusty Robertson. The evening will feature touching stories and astonishing facts about this deadly disease, and will celebrate individuals like Kathryn Joosten and Rusty Robertson who are making a difference in the lives of those affected by or at risk for this leading cancer killer.

Designed and produced by Carla Domen from GBK Productions, the event will showcase an enchanted Masquerade Ball atmosphere with rich foods and whimsical entertainment. The evening’s festivities willinclude thrilling dance and performances from Fortune Entertainment, Los Angeles’ leading event entertainment company specializing in social, corporate and celebrity events, including jugglers, stilt walkers, acrobats, and a special custom-created CanCan performance. American Acrobats will also be featured that evening with their stunning Champagne Aerialist act and water sphere contortionist show. Jazz singer Melody Federer, known for her “irresistible melodies” will be performing a special song sure to set the mood for the evening, and recording artist and rising star Jared Lee will top the night off with a few songs from his debut album “Out Of Breath”. Celebrity DJ Lindsay Luv is also performing on the turn tables, keeping the energy high. 

Amongst the Parisian bazaar of foods and finds, donation sponsors include: Beaudry, the event’s Presenting Sponsor, raffling off their stunning diamond earrings worth $7,000 in the Bubbles & Bling raffle; The De"Bite"Ful Cake Pop Shop, showcasing their “Let Them Eat Cupcake!” Marie Antoinette cupcake gown and serving custom cake pops and cupcakes; Voyeur Nightclub, auctioning off a VIP Table for an unforgettable evening at their sultry nightclub; ComforPedic by Simmons, donating their Mystic® memory foam bed; and Rock ‘N’ Roll Fantasy Camp auctioning off the ultimate music making experience, allowing you the once in a lifetime opportunity to jam with legendary rock stars, write and record an original song and play live on stage at a major concert venue in front of your family & friends!

Some of the other event sponsors include: OM by Oliver Marshall wine donation from OM Winery;Cosmik Souls Handmade Jewelry and Couture Accessories, providing the events stunning custom-made and vintage-inspired masquerade masks and accessories; Jackie Stanton Art; Photoboothless, the original open booth system; Michael Lydon Art; jewelry by Made In Earth; and, sending guests home with delicious designer Carmel apples.

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About SoHo Project:       
The SoHo Project (Sisters Offering Hope to Others), founded in New York City is dedicated to raising funds and awareness for nonprofits through creative and artistic projects, drawing inspiration from the iconic New York City artists’ neighborhood.

Founding sisters Lindsay Scheel, based in New York City, and Kimberly Scheel in Los Angeles, believe art is a force for positive change.  This year they teamed up to create opportunities for artists to use their creative gifts to give back to the community.

About the Bonnie J. Addario Lung Cancer Foundation (BJALCF)
BJALCF is THE patient-founded, patient-focused voice relentlessly working to increase the survival of Lung Cancer worldwide through early detection, awareness and funding for research. BJALCF was established in 2006 as a 501(c)(3) non-profit organization and has raised over six million dollars for Lu Lung Cancer Research. Contact: Sheila Von Driska, Executive Director, [email protected]/415.357.1278/

formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations.  Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services.  For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to

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