REACHING BACK TO THE COMMUNITY ROBERT CHRISTOPHER RILEY HELP LAUNCHES I WILL ACHIEVE
Responsibly in Love a musical celebration serves as the launching pad for the educational initiative helping African American and Latino males apply for and attend post-secondary institutions
Los Angeles, CA - April 1, 2014 – On Friday April 4, 2014, Robert Christopher Riley, star of VH1’s “Hit the floor”, will take a stand against the condition of the educational system within the African American and Latin communities. Bringing together his celebrity friends, musicians, and supporters, Robert will be introducing the “I Will Achieve” initiative in conjunction with EDU Inc. Titled “Responsibly in Love”, this will be a night of musical celebration to benefit the aforementioned cause.
“Education saved my life, if I hadn’t gone to college you wouldn’t know me as Robert Christopher Riley of VH1’s “Hit the Floor”” – RR
“Responsibly in Love”, presented by Robert Christopher Riley, will be held at OHM Nightclub on Friday, April 4, 2014 at 8pm. The evening will feature a musical performance by Virgin Records recording artist, Priscilla. Priscilla has penned hits for Rihanna, Chris Brown, K. Michelle, Demi Lavato, and more. Her most recent credit is the Billboard #1 smash hit “Timber” co-written by Priscilla for Pitbull featuring Kesha. Also hitting the stage is Glee's very own JC Jones, amongst many more.
Guests in attendance will also be shown an exclusive sneak peak of Season Two of VH1’s “Hit the Floor” as well as being treated to swag bags compliments of ViiViiVii (21) Marketing. Other sponsors for the event are Mercedes Benz of South Bay, with whom Robert Riley recently inked a three-year partnership.
About EDU, Inc.
EDU, Inc. was founded in 1989 to augment the marketing and recruitment efforts of Historically Black Colleges and Universities (HBCUs) and to increase the number of educational options for students interested in attending HBCUs.
EDU, Inc. is most recognized for the Common Black College Application (CBCA) that currently allows students to apply to 35 HBCUs known as Member Institutions. The CBCA enhances the educational options of students by allowing them to receive acceptance letters, financial aid packages and scholarship offers to several colleges.
About I Will Achieve
Consistent with President Obama's My Brother's Keeper initiative, we are creating the opportunity for 10,000 Black and Hispanic males to complete the Common Black College Application (CBCA) for free. Both rural and urban school districts are experiencing debilitating Counselors to student ratios and severe budget cuts. Consequently, many students are not receiving the counseling and information they need to be adequately prepared to apply and attend college. Black and Hispanic males are impacted the most because of the commonly held perception they are the least likely to go to college.
In order to offset the lack of access and information Black and Hispanic males receive concerning the college application process, EDU, Inc. Representatives will visit over 500 high schools nationwide meeting with students and facilitating the completion of the CBCA. In addition, we are collaborating with college access programs nationwide to identify the Black and Hispanic males who will be given the opportunity to complete the CBCA for free.
About Robert Christopher Riley
Robert Christopher Riley hails from the Flatbush section of Brooklyn (NY), but has deep Caribbean roots, as he was raised by his Trinidadian mother and grandmother while having a father from Barbados.
Riley is a graduate of Brooklyn Technical High School (‘98) where he earned a Regents diploma before attending Lehigh University (’03) in Bethlehem, PA., for his B.A. in Theatre. While attending Lehigh, Riley was cast in the role of ‘Walter Lee’ in the play, “A Raisin in the Sun” and later went on to co-write along with Kashi Johnson (his professor and mentor), “Untold Truths: Why We Always Sit Together”. The play, which was about the minority experience at predominately white institutions of education, received rave reviews and was performed nightly before sold-out audiences at the Touchstone Theatre. After graduation, in the fall of 2003, Riley accepted a full-scholarship to Ohio University’s MFA-Acting Program. While completing his degree (’06), he was cast in several independent films as well as numerous commercials and print ads.
In winter 2006, all of Riley’s hard work began to pay off. He landed a role in August Wilson’s “Fences,” which was a 6-month, 3-city tour (Hartford/Dallas/Portland). After appearing in this production, in 2007, he was later cast as ‘Jeremy’ in a second August Wilson production, “Joe Turner’s Come and Gone” at Baltimore Center Stage. As luck would have it, Riley was returning from a modeling job on an off day from “Joe Turner,” and received a call to audition for the 2008 Broadway production of “Cat on a Hot Tin Roof”. He was cast to play the role of “Brick” as an understudy for Terrance Howard, which he performed for three weeks in addition to his nightly role as “Brightie”. He starred opposite, James Earl Jones, Phylicia Rashad, Giancarlo Esposito and Anika Noni Rose. Although Riley seemed to be enjoying life to the fullest, it was his role as Hall of Fame linebacker ‘Dave Robinson’ in the 2011 Broadway production of “Lombardi” that he is most proud of. “Lombardi was an experience of a lifetime,” explains Riley. “The night in which Hank Aaron and Frank Robinson came together was ‘’priceless’; and the night Magic Johnson attended, let’s just say, magical”. The play which earned Judith Light a Tony nomination, received nightly standing ovations, as it ran from September ’10 through May ’11.
After Lombardi, Riley relocated to Los Angeles, where he made an easy transition from stage to television and film. He landed roles on VH1’s, “Single Ladies” and Tyler Perry’s “For Better or Worse”. Other shows he has appeared on include, “Law and Order: Criminal Intent”, “Nurse Jackie”, “Royal Pains”, “Damages” and “White Collar”. His film credits include, “The Bourne Legacy”, “Sinister” and the upcoming independent films, “Franny” and “Getting Even”.
Riley continued his career by doing voiceover work for Verizon, the NFL and Rockstar Games, to name a few. Most recently, in April 2012, he was cast as ‘Terrence Wall’ (a series regular) in VH1’s “Hit the Floor”. The show premiered Memorial Day 2013 to phenomenal reviews and gained 4 million viewers every Monday this past summer, making it the #1 new scripted series on cable this past summer. Season 2 is slated to premiere Memorial Day 2014.
When not acting, Riley continues to pursue some of his other loves; music, spoken word, photography and teaching/mentoring. A novice guitarist and hand percussionist, he has composed and arranged several songs and has also co-hosted/co-produced the band-competition series Break’N’ Through (2009).
As a teacher and mentor Riley began with the “Building Bridges” program (Touchstone Theatre. Lehigh Valley, PA 2002) and has worked with and spoken to, students from College-age to 3rd grade. He has most recently worked the “M.O.C.I.T.I. mentoring group” at Martin Luther King Jr Elementary and Barack Obama Prep in Los Angeles.
Riley also recently completed principal photography on his directorial and screenwriting debut, a short film starring himself and Lawrence Hilton Jacobs tentatively titled “Finally” slated for Spring 2014.