Thursday, May 24, 2012, 7pm cast a red heart shaped glow on SLS Beverly Hills for a cause that left one emptying their purses in favor of a new one as Cause;ology presented Purses From The Heart. Host Estella Warren gracefully led the Red Carpet Event and Auction of Designer Purses with Master of Ceremony Natalie Gal entertaining guests as celebrities and active charity members were serenaded by the hip thrashings of DJ Hurt M. Badd for an evening of cocktails and socializing in an effort to make both matter.
Despite a serious undertone to the affair as the catalyst for Guard A Heart’s call to action involved “four different friends and acquaintances all dying of heart attacks within a two-month period;” Celebrity Auctioneer Corey Almeida conveyed a demanding upbeat and positive direction for live auction riffling with an audience genuinely affected by heart disease.
Regal in affinity for couture designs of designers, Fashionphile represented their inventory with numerous new and gently used high-end handbags from Chanel, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Marc Jacobs, and more to benefit Guard A Heart Charity Foundation through 100% of proceeds from silent auction.
Lightening the mood was up-and-coming boy band, iM5 (discovered by Perez Hilton, Simon Fuller, and Jamie King) showcased an eclectic demonstration of their versatility; an enlightening performance in an effort to contribute towards heart-felt charity.
Gabriel Guez provided a vast collection with spun cotton candy buns on models backed by Elite Fashion Academy in sheer tops with linear draping and Catholic Renaissance imagery combined with vintage replica patterns.
Actress, Ashleigh Hubbard (American Pie); Miss America International 2012, Carla Gonzalez; Music Artists, Kaya Jones (The Pussycat Dolls), Ricky J, Chanel, Liz Primo and Samantha Mumba; Actress, Ning Deng; Actor, Alejandro Nones (Teresa); Actor, James Scott (Days of Our Lives); Actress, Estella Warren (Planet of the Apes); Actor, Jesse Woodrow (The Unborn & Charmed); host, Cory Almeida (Pictureka!).
Diva Rocker Glam provided furniture for the event in sprawling white couches and black satin with silver foil decal cushion chairs.