MTV'S Amber Lancaster, Station at W Hollywood and 0three Media Have Joined Together to Host a Night of Beauty and Music Benefiting The Disaster Relief Efforts in Japan

At 6:30pm on Thursday April 28th 2011, Young Hollywood's elite will gather at Station at W Hollywood for a night of music and beauty to raise money and awareness for the relief efforts in Japan hosted by MTV's Amber Lancaster. Once inside guest have the opportunity to shop such beauty brands as Spongeables, Comodynes, and True Promise Beauty with a portion of all proceeds being donated to Global Giving.  Attendees will also be treated to Hors d'oeuvre's provided by Delphines, frozen yogurt provided by Yogurt Stop, beverages provided by Jones Soda and a live performance by Hollywood Records hit band CAPRA. Station at W Hollywood is located at 6250 Hollywood Boulevard Hollywood, California 90028. Red Carpet arrivals will begin at 6:00 and doors will open at 6:30. This event is invite only. 

Amber Lancaster currently stars in MTV's first scripted comedy, "The Hard Times of RJ Berger."  Described as "SUPERBAD meets 'The Wonder Years'," the high school-set series, in which Lancaster stars opposite Paul Iocono, comes from Writer/Producers David Katzenberg and Seth Grahame-Smith and is in its second season. A native of Tacoma, Washington, Lancaster was named Miss Washington Teen USA and then joined the Sea Gals, the cheerleading squad of the Seattle Seahawks football team.  Lancaster was a member of the Sea Gals for five seasons before moving to Los Angeles to pursue her acting and modeling career. When not working, Lancaster lends her support to the ASPCA, Special Olympics, Asthma and Allergy Foundation of America and works with local battered women and children's shelters.Lancaster currently resides in Los Angeles. 

Spongelle Body Wash Infused buffers transform a shower into the ultimate pampering experience. Gentle cleansing gel, bergamot, sea kelp and lemongrass provide all-in-one antioxidant and anti-  protection, luxurious moisturizers keep skin soft to the touch, from neck to toe. Clouds of creamy lather, elegant one-of-a-kind fragrances and a texture that massages and polishes the skin to a gorgeous glow make every shower or bath an indulgence.  Patented technology guarantees 30+ skin-beautifying and rejuvenating uses.   

True Promise Beauty ONE is a multi-function, multi-treatment vitamin and nutrient enriched skincare cream that was created by an Emmy nominated makeup artist to instantly minimize surface lines, pores and shine before the unforgiving Hi Def cameras. This cream is both a superior primer that smooths the skin's surface, keeping makeup fresh all day, as well as a powder alternative that can be pressed over existing makeup to matte down oily shine without adding cakey powder buildup. 

Station Hollywood inside W Hollywood marks IDG's continued success and expansion onto the Los Angeles nightlife scene. A stylish, dual-level outdoor bar and lounge, aptly named for the Metro Red Line station located at Hollywood and Vine, Station Hollywood boasts a hand-crafted seasonal cocktail menu, savory small plates, and weekly rotating DJs. Nestled in the hub of the legendary district of Hollywood at Hollywood Boulevard and Vine Street, Station Hollywood acts as a welcoming enclave and ideal destination for locals, hotel guests and residents, as well as nightlife revelers. Dark woods, lush landscaping, 2 fire pits, and comfortable seating invite guests to lounge for a relaxing evening complete with signature cocktails and bar-side bites. The expansive 600 square-foot retractable theater quality screen provides entertainment for guests as an option for outdoor premiers, private events and viewing parties, or as a compliment to the DJ playlist. 

OThree Media's success lies in the ability to coordinate with each client to develop targeted, comprehensive and highly effective campaigns. Our strong relationships with key editors in online, print and television media outlets catalyze our efforts to secure relevant exposure that will raise awareness of our brands while also optimizing their online presence. We also understand the importance of online promotions, social media management, celebrity placement and event production and take a holistic approach to leveraging brand awareness. 


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