Project by Project hosted the fashionable, annual Plate by Plate Tasting Benefit, and the young Asian professional group showed what they’ve learned in the 12 years of producing it, growing from the Annenberg to Vibiana and this year to the much-needed spacious Petersen Automotive Museum . The chic, pulled together fundraiser produced entirely by PbP volunteers is the best introduction to this remarkable group and their featured guest venues.
Appetizers were offered, all of which were delicate, elaborate, bursting with flavor. A variety of charcuterie was offered at a few stations, which gives a good idea of how much care and complex preparation was involved by the chefs. Guests were encouraged to visit all the stations by entering a contest for best dish.
The evening air cooled down the hot and humid weather, making it perfect for the indoor-outdoor set up. Restaurants and spirits were set up at booths, and the passageway to the outdoor venue showcased the silent auction, featuring most of the vendors for the evening.
An hour VIP reception, followed by a two and a half hour appetizer and spirits tasting, began with a walk down the long red carpet at the entrance. Every guest’s photo was taken upstairs at the party entrance in front of the project logo wall to make them feel like a celebrity for the evening.
What’s unique about the event is the "Formal/Stylish" attire that always promotes a festive party atmosphere. This summer season's gowns were a fashion standout. And PbP is one of the rare events that continues the evening well into the night with an after party at Metropolitan with Jetset in West Hollywood - all you need is the event wristband to get into the party- clever. DJ Freddy Ruxpin, along with comedienne Jenny Lang and Sean Miura acting as emcees provided the entertainment for the evening.
Through the years more and more of the restaurants chosen are non-Asian although the trendiest and most elusive event Asian restaurant in Los Angeles, Q Sushi, made their first appearance this year at PbP. And the extraordinary mainstays who have made appearances since the first PbP parties were there, including Chaya and Hamasaku restaurants.
Appetizers were featured again this year, all of which were delicate, elaborate, bursting with flavor. A variety of charcuterie was offered at a few stations, which gives a good idea of how much care and complex preparation was involved for this party. Guests were encouraged to visit all the stations by a contest for best dish. Patina Pastry, Republique, Superba Food + Bread, Cafe Dulce and Short Cake added luscious, intricate desserts.
The evening air cooled down the hot and humid weather, making it perfect for the indoor-outdoor set up. Restaurants and spirits were set up at booths, and the passageway to the outdoor venue showcased the silent auction, featuring most of the generous vendors for the evening who donated meals.
Every year, Project by Project champions a non-profit partner based on a theme or issue that addresses current needs in the Asian American community. This year, Project by Project LA partnered up with Pacific Asian Counseling Services (PACS). The mission of the organization is to enrich the lives of children and families through counseling and caring. PACS provides culturally sensitive and language specific services with expertise in the immigrant Asian Pacific Islander populations.
A table was set up in the middle of the room with a large drawing of a tree trunk with branches and around it, and little sponges in different colors in the shape of leaves. Guests chose a color and imprinted their leave with a message.
Fifty of Southern California's most cutting-edge new restaurants and beverage purveyors minded booths inside and outside the museum that supported the worthy PbP cause this year included: Alimento, Barbershop, Bird Pick Tea & Herb,Bistro LQ, b.o.s.,Chaya, Church Key, Del Rey Deli,Drago Centro,Faith & Flower, Fickle, Fifty Seven, Fluff Ice, Hamasaku,Lexington Social House,Little Bear,Maison Akira,Mills + Co,Mo-Chica,Patina,Patina Pastry,Peking Tavern,Petty Cash, A Sushi, Republique,Sally Camacho / Jonathan Club,San Vicente Wine Cellars, Saint Martha, Scratch | BarShort Cakesmoke.oil.salt, Sotto, Starry Kitchen, Superba Food + Bread, Taberna Arros y Vi, Wood & Vine and Zarate Kitchens.
Beverages included Ketel One, Hoegaarden, Bundaberg, San Vicente Cellars, Leffe, Bobo’s Cold Brew, Gekkeikan Sake, Stella Artois, CNS Liquor, Ventura Limoncello, LA Ale Works, Kirin, 1886, Goose Island, Old Orange Brewing Co., Asahi, Bird Pick Tea, Tap It Brewing Co., Voss Artisanal Water and Café Dulce.
President Yulree chun had big shoes to fill after Marian Bacol-Uba’s tenure, and has the able help of Vickie Chan, Director of Events and Andy Hoang, Director of Operations. National Steering Committee guests from New York (where PbP originated) and San Francisco, were impressed. We still miss you, Marian.