“Los Angeles Times And Food & Wine’s The Taste” - Tickets go on Sale June 1


L.A.’s Most Celebrated Restaurants will be Showcased at This Four-Day Culinary Festival from September 2-5, 2011

Tickets go on sale today June 1, 2011, for the Los Angeles Times and Food & Wine’s THE TASTE, the unprecedented, citywide event taking place over Labor Day weekend. This wine and food festival includes nine signature events to be held throughout Beverly Hills, Hollywood and Downtown L.A.  Many of the culinary world’s biggest stars will host the gastronomic affairs including renowned chefs Roy Choi, Duff Goldman and Ray Garcia, along with previously announced chefs including Giada De Laurentiis, Scott Conant, Art Smith, Ludo Lefebvre, Michael Voltaggio, Claire Robinson, Debi Mazar and Gabriele Corcos.


THE TASTE will feature more than 200 ofL.A.’s most renowned eateries. Guests will enjoy everything from cooking demonstrations, panel discussions and wine and spirit seminars, to tastings from local restaurants, top vintners and mixologists, as well as live entertainment from top music acts.

“One of the key distinguishing factors between THE TASTE and other major wine and food festivals is that the restaurants are the true ‘stars’ of the festival,” says Johnathan Crocker, Co-Founder of THE TASTE. “We have an incredible and diverse culinary scene represented inLos Angelesand can’t wait to celebrate it.”

Those unveiling their latest culinary creations include: Bazaar by José Andrés, Bouchon, Comme Ça, Craft, Culina, Eva Restaurant, Fig, Terroni, Fords Filling Station, Guelaguetza, Hatfield's, Huckleberry Cafe & Bakery, Innovative Dining Group (IDG), Intelligentsia Coffee & Tea, Jitlada, LA Market Restaurant, M Café, Mercato Di Vetro, Osteria La Buca, Fig & Olive, Public Kitchen + Bar, Sotto, Sweet Rose Creamery, The Foundry on Melrose, The Misfit, The Raymond, Thompson Beverly Hills and Wurstküche, with more to be announced in the coming weeks.  

Tickets go on sale today, June 1, 2011, in a variety of configurations and are available via Eventbrite, the official ticketing provider of THE TASTE. Options include à la carte, themed city packages and signature event packages. Prices will range from $125 to $150 for à la carte tickets and $275 to $800 for experiential packages such as Daytime Delights, Night Crawl and The Ultimate Indulgence. City packages will include the Beverly Hills Package $475; the Hollywood Package $325.


A portion of the ticket sales will benefit Share Our Strength, Beverly Hills Education Foundation, Collins College of Hospitality Management at Cal Poly Pomona, Los Angeles Times Family Fund’s Summer Camp Campaign and Los Angeles Conservancy.


THE TASTE website offers additional details, including event updates, programming and schedules, information about chef and culinary personalities, visitor information and more. Please visit www.latimes.com/THETASTE, Facebook.com/LATimesEvents or follow the festival on Twitter: @LATimesEvents.


About Best Events:

Best Events is a full-service event production company created by Jeffrey Best to design, produce, and create unique event environments that are at the intersection of commerce and art. For over 20 years, Best Events has been known to produce some of the most high-profile events in the entertainment, corporate and fashion arenas.

About the Los Angeles Times Media Group:

The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times (http://latimes.com), The Envelope (http://theenvelope.com), Times Community Newspapers (http://www.latimes.com/about/mediagroup/portfolio/#timescommunitynews), Brand X

(http://thisisbrandx.com), LA, Los Angeles Times Magazine (http://latimesmagazine.com) and Hoy Los Angeles (http://vivelohoy.com) and reaches approximately 5.2 million or 38% of all adults in theSouthern California marketplace. LATMG also owns and operates California Community News, as well as Tribune Direct’s West Coast division and is part of Tribune Company, one of the country’s leading media companies, with businesses in publishing, the Internet and broadcasting.

The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a readership of 1.9 million Monday through Saturday and 2.9 million on Sunday, more than 8 million unique latimes.com visitors monthly, and a combined print and online local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern Californiafor more than 129 years. Additional information is available at http://latimes.com/aboutus.

About FOOD & WINE:

FOOD & WINE is the modern, stylish, trend-spotting, talent-seeking epicurean brand. Created by American Express Publishing, the luxury-lifestyle authority, FOOD & WINE includes a monthly magazine with a circulation of 925,000, a books division and the website foodandwine.com, with updates on Twitter (@fandw) and Facebook.


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