Most tourists coming to Thailand from Europe and America know of the more popular destinations of the south, such as the beautiful islands ofPhuket and Phi Phi, but just a short two and a half hours outside of bustling Bangkok is the relaxing coastal town of Hua-Hin, summer palace to the King of Thailand and the location of the boutique beachside resort, Cher. Located on the North West coast of the Gulf of Thailand, Hua Hin has some of the most beautiful and uncrowded white sand beaches in all of Thailand.
Cher Resort is designed as a “Modern-Nature” destination. The resort has 36 rooms each with 5 unique styles that offer guests a perfect retreat from the outside world. This luxurious beachside resort is in keeping with the name “Cher” encompassing the logo of “tree”, this modern Black-White architecture is surrounded with a variety of trees and landscaped gardens.
This beach front bistro offers variety of fusion Thai and Italian food. Z-Wed is ideal to sit back, eat and relax with panoramic view of the gulf of Thailand and colorful fishing boats. Whether you feel like chilling out in intimate privacy, or in the company of close friends, Z-weed sets the mod to enhance your senses.
We were treated to a special lunch of signature dishes prepared by chef Boonlue Boontheng who has been with Cher for three years. The first entre was lamb shank with a lamb sauce gravy, rice cake and variety of vegetables. Full of delicious flavor this was my favorite. Our second tasty dish was snow fish, perfectly grilled and seasoned, with mash potatoes, carrots and vegetables.
Cher Resort offers choices of 5 unique room styles to suit your need.
36 Individual suites, including:
2 Sky Jacuzzi Beach Front Villa: The luxury beach front with sky Jacuzzi
8 Blissfully Green Villa: An unparallel private garden view with outdoor bathtub.
6 The Pool Paradise: The unique style of pool village with better privacy.
6 The Sea Spirit: The superior beach view room with a dreamy day bed.
14 Panoramic Sea view: The third and fourth floor rooms offer a spacious view of the gulf of Thailand’s beautiful coastline.
Accommodations are spacious and luxurious, offering a variety of options:
- Free wireless High sped Broadband internet access
- Bose sound system and projector, or 32”-42” LCD with sound system
- DVD Player
- Satellite and Cable TV
- Electronic personal safe
- Dual-line Phone
- High quality mattress with choice of pillow
- Private mini bar
- Coffee Brewer and Tea making facilities
- Hair Dryer
- High quality spa amenities designed by “Nature-Touch”
- Beach accessories
We interviewed Mr. Ak-kharaphat Tangtrongchitr, managing director, about this very unique resort.
Splash When did the resort open?
Cher October 2010
Splash What makes Hua Hin unique from other destinations such as Phuket?
Cher Most people come here to relax because it doesn’t have all the entertainment like Pattaya and Phuket, which has lot’s of pubs, department stores and night life.
Splash What makes Cher unique from other resorts?
Cher The design comes from three concepts. Contemporary Style, private and full of trees.
Splash Why did you choose Hua Hin over other locations.
Cher I like the seaside for a resort because Thailand is very hot. I need trees for shade and making the temperature cool down.