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Central Embassy - The New Iconic Shopping Center, redefining Bangkok's Skyline!

By Daniel Herron

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Central Embassy, Bangkok


Thailand has become the “land of smiles” again, calm on the streets and business as usual.  Travellers coming back to Bangkok, voted number #1 in the world for shopping in 2012, will be pleasantly surprised to fine some exciting changes. The skyline has been redefined by one of the most impressive, forward-looking shopping centers in all of Southeast Asia, if not the world!


Central Embassy Complex


 The new luxury Central Embassy, flagship of the Central Group, is conveniently located in the heart of the city. It even has it’s own walkway directly off the BTS Skytrain system at Ploenchit Station. The iconic infinity-shaped design is an impressive 37 stories tall.  The curved facade has been made with shimmering shingles, a symbolic respect to Thai-Buddhist Temples.

The interior is light and open making for tranquil walking areas. This is a one-stop luxury shopping center that features the best in fashion, food, lifestyle, art and culture.



Thai Cultural Display


Great Skyline View Coffee Shop


Beginning on the lower level is Issaya Cooking Studio, managed by Ben McRae. Here you can learn Thai as well as European styles of cooking in a three to four hour session for beginners as well as experts.


Issaya Cooking Studio

New Zealand King Ora Salmon Dish


On the same level is Eathai, an expansive 5000-square-meter restaurant featuring the finest cuisines from the 4 diverse regions of Thailand.



Eathai Restaurant

Thai Regional Food

Restaurant Dining Area



I tried a dish from each of the regions, all very delicious; I even tried the popular fruit durian that has such a pungent odor it is not allowed on public transportation systems. It was surprisingly sweet and tasty, served in warm coconut milk with sticky rice.

Also on this level is a designer grocery store with a souvenir shop featuring all Thai products.


Thai Speciality Grocery Store

Thai Souvenir Shop


From here we took the escalator to the upper levels.  Most of the world-class designer brands such as Prada, Hermes, and Harrods of London are here.


Spacious Interior



Harrods of London


What makes Central Embassy unique are the one-of-a-kind Thai designer shops and restaurants. Thai’s can be very creative with names!  


Tropical Monkey


Tropical Monkey

The Girl and The Pig

The Owner and her friendly Staff

Unique Seating

We French Restaurant

American Steak BBQ


              Nitrogenia is the first ice cream shop in Bangkok to make ice cream with nitrogen.


Nitrogenia Ice Cream

The concept and company comes from Australia. What makes this ice cream different from tradition ice cream is by injecting nitrogen the ice cream freezes instantly not allowing ice crystals to form, thus making a very smooth and creamy texture.  


Nitrogen Freezing Process


                            I had a scoop of the “Nutella.” It had a smooth & rich chocolate flavor!


"Nutella" Ice Cream


           Another shop that is very unique is Siwilai, which in Thai means, “Civilized.” 


Siwilia Concept Store

This is a multi-brand retail store.  The concept is “to provide a platform equipped with carefully curated goods to stimulate self-expression and encourage the growth and exchange of new ideas.”


Designer Headphone

Designer Shoes

Designer Sunglasses


The 6th floor has a state-of-the-art movie cinema complex with 5 theaters utilizing the most advanced screens, projectors and audio systems. 



Theater Entrance

Ticket Concierge


The seating is as few as thirty-two people per theater able to provide each guest with personal service.  “ Upon arrival, you will be greeted with gourmet snacks, and throughout the screening a private lounge and fully stocked bar with butler service is available.”


Theater Lobby

Lobby Seating Area

Designer Lobby Area

State-of-the-art Theaters

Luxury Seating


Topping of the complex will be the luxury Park Hyatt Hotel due to officially open in 2015. When the hotel opens it will feature a new look to the Bangkok skyline with its artistic “twisted coil” exterior.  The hotel will have 222 rooms including forty-nine suites, with all day dining and signature restaurants, swimming pool, fitness and spa center.

There is so much more to Central Embassy a follow-up article is definitely in order. Better yet, just plan a trip to Thailand and come experience this amazing city and new complex for yourself.  January and February are the best times to visit, mild temperatures and little rain.

I would like to personally thank Natakarn Sirijaraya, Department Manager, Central Group, for giving Splash a personal and exclusive tour of this extraodinary shopping center for the article. 


Feature and Photography:  Daniel Herron Copyright 2014

For more information on Central Embassy visit: centralembassy



Published on Aug 13, 2014

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