The Cheval Group of Luxury London Apartments Celebrates It's 25th Anniversary

Thorney Court Apartments Lounge

In today’s economic climate, American business travellers visiting London, or relocating to the UK, are acutely aware of how far their money will take them, and are often disappointed by the price and quality of hotels. 

For those looking for real value-for-money, the Cheval Group of Luxury Serviced Apartments provides an excellent alternative to staying in a five-star hotel, or renting a flat or house privately.  Renowned as London’s market leader, the Cheval Group was the first luxury serviced apartments provider in the UK.  This year marks the 25th anniversary of The Cheval Group. The group of six individual properties offers a portfolio of 286 apartments providing a luxurious home away from home, with the added benefit of security, a daily maid service and a 24-hour concierge. 

Based in prime locations in London such as Knightsbridge, Kensington, Sloane Square and the City, the properties offer both long and short term stays. 

Their Hyde Park Gate, Phoenix House and Gloucester Park luxury serviced apartments have all been awarded five stars in the Visit Britain assessment scheme. 

Phoenix House Apartment Lounge

Under the British Common Standard for Serviced Apartments, all three properties achieved a Five Star rating for their outstanding facilities, on-site management, interior design, cleanliness and amenities.  

Hyde Park Gate was deemed to have beautifully presented, spacious and exquisitely-furnished apartments, equipped to the highest standard.  Visit Britain also noted the well-established management procedures and impeccable housekeeping standards, which resulted in an “excellent” five star grading. 

Phoenix House achieved five stars thanks to offering extremely comfortable accommodation of a contemporary style, an excellent range of facilities, and a highly personalised service. 

Calico House Apartment Roof Terrace

Gloucester Park’s rating states that the property has a consistently high standard of elegantly furnished apartments maintained to the highest standard in all areas, and provides an excellent range of services and facilities.   

All of the Cheval Group’s apartments are spacious and include top-of-the-range, fully equipped kitchens featuring fine china, crockery, cutlery, dishwashers and washing machines and feature en-suite bathrooms, study areas, fully equipped top-of-the-range kitchens, and stylish living rooms. They also offer the ultimate in comfort and convenience with sophisticated security systems, satellite televisions, direct dial telephones, and maid service as standard.

Guests are provided with a home away from home experience, plus the added benefit of an efficient concierge service, in-house maintenance and daily maid service.  Welcome hampers and flat screen televisions come as standard, along with digital telephones, DVD players, stereos and wireless broadband.

Located opposite Harrods and close to Harvey Nichols, Cheval Apartments offers a selection of townhouses, mews houses and apartments, making them perfect for families and friends wishing to travel together.  The properties at Cheval Apartments have been undergoing a major refurbishment over the past two years.  The most recent renovations were made to five three-bedroom apartments, located on Brompton Road.  Additionally, the mews houses and apartments at Montpelier Mews, and the town houses in Cheval Place were recently refurbished in a contemporary design.  The apartments on Cheval Place were opened in 1982/1983, and became the origin of the company name.

Hyde Park Gate Apartment Exterior

Phoenix House recently won the highly acclaimed Silver Award for the “Best Small London Hotel” in the prestigious Visit London Tourism Awards 2007.  It is a popular choice with the fashion set, being situated just off Sloane Street, home to the most famous names in design, such as Chloé, Gucci and Prada.  The modern interior is designed by Fox Linton, the designers of One Aldwych Hotel, and focuses on classic clean simple lines.  Bang & Olufsen televisions on motorised stands with built-in DVDs, CD players with Bose speakers, and wireless broadband internet connections are available in every apartment.  Luxurious goose down duvets, Frette satin/cotton sheets, Aveda toiletries and organic welcome hampers all come as standard.  Phoenix House’s restaurant, Le Cercle, is operated by Pascal Aussignac and Vincent Labeyrie of Club Gascon.

In a quiet courtyard just off cobbled Bow Lane, with its superb choice of boutiques and restaurants, Calico House is the perfect base from which to explore many of London’s tourist attractions such as St Paul’s Cathedral, Tate Modern and the Millennium Bridge.  Its setting in the heart of the City also makes it an excellent location for those on business.  Calico House offers a selection of one and two bedroom apartments, including two luxurious two-bedroom penthouses, which overlook St Paul’s Cathedral.    Each of the contemporary style apartments are fitted with top-of-the-range kitchens, making Calico House the ideal home away from home.          

Gloucester Park Apartments Bedroom

Built in 1864, Hyde Park Gate luxury serviced apartments are the most prestigious in the Capital.  The property consists of three imposing Victorian houses overlooking Kensington Gardens, minutes from The Royal Albert Hall.  During its original restoration, which was overseen by English Heritage, meticulous attention was paid to every detail of this fine building, from the reproductions of original floor tiles and intricate plaster mouldings, to the selection of period furnishings.  Hyde Park Gate has recently undertaken a further multi-million pound refurbishment, which was completed in January 2008.  The new design is elegant, classic and traditionally English.  The apartments also boast the latest state-of-the-art lifestyle technology.

Gloucester Park has been awarded five stars in the Visit Britain assessment scheme for its outstanding facilities, on-site management, interior design, cleanliness and amenities.  In 2006, Gloucester Park, which is located in the heart of Kensington, completed an extensive four-year refurbishment programme.  This included a total redesign of all 100 of the luxury apartments at the property, as well as the public areas.  The brand new four-bedroom penthouse apartment, which has a unique cutting-edge design, was completed in July 2006.  Since opening in 1992, Gloucester Park has built an excellent reputation for its discreet and efficient service.  All of the apartments are spacious and airy with floor-to-ceiling windows.  They also have private balconies overlooking the properties’ own secluded garden, creating an environment in which to relax away from the bustle of the city. 

Cheval Apartments Mews House Kitchen

Overlooking Kensington Gardens, Thorney Court’s classic English-style interiors, carefully selected artwork, china, and crystal glassware create a sophisticated environment.  The apartments have en-suite bathrooms in every bedroom, as well as separate guest cloakrooms.  Many of the apartments have spectacular views of both the park and Kensington Palace.  Thorney Court provides the ultimate in comfort and convenience with its unrivalled levels of service and quality. 

Three of the properties: Cheval Apartments in Knightsbridge, Phoenix House off Sloane Square, and Calico House in the City, offer a minimum stay of one week.

For longer visits, Hyde Park Gate and Gloucester Park offer a minimum of 90-day stays, while Thorney Court is available for a minimum of three weeks.

The Cheval Group, which is privately owned and operated, has 25 years of experience in providing luxury serviced apartments.  Prices start from £805 per week for a studio apartment and rise to £5,750 per week for a four bedroom penthouse. 

For more information or to make a reservation,
please call +44 (0)20 7373 1444 or visit


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