Listening to music is one thing, but really experiencing the sounds is something completely different. You might think all that you do with music is listen to it, but Monster DNA Headphones wants your music to be more than that, they want to transport you to a concert, take you in the studio and hear those chords in a way you have never heard them before.
Sometimes in life a description, a picture or even a in depth story are not enough to be able to create the imagery that is needed to bring to life that impact of something as special as Monster DNA . There are certain things that just have to be experienced and Monster DNA Headphones are exactly one of those products. Once you own a pair of Monster DNA Headphones you will find that you take a great deal of pleasure in letting other people try them for the first time and watching the expression on their face. You could compare it a young child waking up on Christmas morning with a twinkle in their eye and a smile on their face. You will literally hear your favorite song in a way that you have never heard it before.
Monster DNA has a retail price of $229.95 for the on-ear models and $119.95 for the black and white in-ear versions, which might cause a little bit of sticker shock. But as the say goes, “you get what you pay for.” There is no better example of this than with Monster DNA.
“Is 200 dollars a lot or is 200 dollars a little, but if you equate what you get for 200, there is no other way to get this sound, if you had a $50,000 audio system you couldn’t get the sound we get out of our headphones, if you had a $100,000 studio system, this sounds as good, as dynamic, to me and the users if you want the sound the engineers, producers and artists hear everyday that is the price of entry,” Noel Lee said. “It really depends how much music is part of your life, if it is a big part of your life think of the value of your content, how much is that worth, take it one more step how much is your time worth, if you listen to music three hours per day do you want to spend three hours where it sounds great or have it just sound mediocre. Some people are satisfied with background music and some people say I want to feel like I’m at the concert and you multiply it times the life of the headphones and it is cheap.”
While you might not know the name Noel Lee, his creativity since founding Monster over 30 years ago is known and praised throughout the music industry as he was recently honored with the prestigious Plus X Award®: Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. Noel was the man behind the most famous headphones to date, Beats by Dr. Dre™ and now he has taken the sound to a wider ranging audience with his Monster DNA Headphones.
“What is it that Monster did to revolutionize the industry and how come these other guys didn’t do it? They aren’t musicians and recording engineers. I’m a recording engineer and a musician and a mechanical engineer by trade, so I understand sound and what I’m trying to achieve and I understand measurements and technology,” Noel said.
Not just creative on the technical end, Noel has partnered with Viacom to bring Monster DNA into the world of CMT, COMEDY CENTRAL, Logo, MTV, SPIKE, Tr3s, VH1 and VH1 Classic. Monster DNA could not have asked for a more appropriate place to debut than the 2012 MTV Video Music Awards. The new headphones will be integrated into several elements, and VMA performing and presenting music artists and celebrities will have the first-hand look and sound experience when they receive special chrome versions, a nod to MTV’s moon man. Monster DNA will also be integrated into the 2012 MTV EMA, airing globally from Frankfurt, Germany on Sunday, November 11th.
“What we did with our friends at Beats is we made it part of lifestyle, we made it part of fashion, I wanted to create a fusion sports, entertainment and fashion that has never been done before, it is really the way to market in the new millennium, popularizing something to be part of pop culture. When you integrate the three into a consumer’s electronics product like headphones you create something greater than the one individual,” Noel said.
Technology is advancing everyday, allowing more and more entertainment to be placed right in your hands. You could have the most expensive equipment to store music, movies, internet and television on, but if you don’t have sound quality to match it you are only giving yourself a portion of the entire entertainment package. Monster DNA Headphones will complete your entertainment experience and will take your listening awareness to a level you have never heard before.
Published on Sep 13, 2012