Designs Of The Interior a Hit with Hip Homeowners

In a city where real estate desirability is based on wonderful weather and beautiful coastlines, residents also seek style and comfort inside their homes to stand out from the crowd.

No one understands this more than Ferri Fathi, owner of the newest Designs Of The Interior (DOTI) franchise, which opened up in January at 169 North La Brea Avenue.  As hip homeowners flock to the trendy North La Brea area, they are quick to discover DOTI's unique presence on the avenue.

Ferri Fathi owner of the newest Designs Of The Interior

DOTI, with 20 Design Centers nationwide, is an upscale store that combines both interior design services and home furnishings along with a retail showroom so you can furnish rooms all at once. The design services are complimentary, and assistance is tailored towards a variety of client personality types so if you're short on time and want to hear only the most important of details they have you covered. If, instead, you want assistance that is informal and fun, they'll provide that too.

Los Angeles-owner Fathi decided to open her own franchise after growing disenchanted with corporate America while working as chief operating officer at Tenet's Monterey Park hospital. After talking with a franchise broker, she combined her previous studies at the Interior Designers Institute of Newport Beach with her passion for business to select a DOTI franchise. Fathi soon discovered that home design is a booming industry, with Americans spending $77.8 billion a year on their homes, according to the latest figures from the U.S. Department of Commerce.  Armed with this information and the success of her North La Brea DOTI store, Fathi hopes to eventually open a second location in the city and DOTI's CEO, Jim Evanger, would like to see a total of four Design Stores in Los Angeles by 2008.

The industry is doing so well, in fact, that DOTI wants to grow in other metropolitan areas like Minneapolis, Philadelphia, Miami, San Francisco and Boston. DOTI plans to add 12 to 15 new franchisees each year and have 65 Design Stores open nationwide by the end of 2008 through a combination of single- and multi-unit ownership.

For now, however, Fathi is focused on educating her clients on the hottest LA interior designs trends for 2006 so their homes can be beautiful from the inside out. We asked Fathi to share some of the biggest trends for the coming year in home design.

 'Like 2005, color and comfort are in,' she says. 'Clutter is out.'

Brick is making a big splash in 2006 by making appearances poolside. 'The combination of the cool blue water balances well with the earthy hue of brick red, creating a tranquil place to relax,' she notes.

Fathi says that furniture with character is the most important design trend to be aware of in 2006. 'Even die-hard modernists are looking for pieces with some history and some rough-worn characteristics,' Fathi says. 'Farmhouse console tables will be anchoring paintings by Paul Klee.'

Fathi also recommends fabric patterns to her clients, with a focus this year on the 'tailored look'. Flannels and pinstripes will find their way onto the furniture of fashion-forward women and hard-working businessmen in 2006. The always popular 70s fabrics are prominent again, as well. 'Geometric graphics and boldly colored patterns are coming back to add a playful bit of kitsch to the modern interior,' Fathi says. 'Even avocado green is hot this year!'

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