2D or not 2D. Though Panasonic has the largest 3D TV, 152” and possibly the most technologically advanced, 4 x full HD resolutions which virtually eliminates 3D double images, Panasonic is mindful of the fact most programming and viewers still are in the 2D realm and can’t squeeze a ten foot set into their living room. Panasonic’s 3D presentation, unlike that of Sony’s the previous morning, was more low key and personal. There were more Panasonic presenters than press in the morning session, which took place in a suite in The Intercontinental Hotel in Century City.
Like all the competitors in the 3D derby they are not shy about trumpeting what they and their plasma sets do best and according them it is picture, picture, picture. In a Consumer Electronics show that was dominated by 3D entries Panasonic's 3D TC-PVT25 series snagged the award as the best product of CES 2010.
With the new TC-PVT25, the successor to the company's TC PV10 series, which included the TC P50V10, the only HDTV to earn CNET’s Editor’s Choice Award, Panasonic has addressed the criticisms of the earlier plasma sets while providing some innovative improvements of their own.
In 2D or 3D plasma their sets do a few things better, they have a higher contrast ratio, less blurring as images travel across the screen and most importantly they have put a lot money into reducing crosstalk. When you look at a 3 D image of say a waving branch in ICE AGE and you have double vision without an increase in blood alcohol level, that’s crosstalk.
The new 2010 models boast an incredible 5,000,000:1 native contrast ratio 2.5 times that of the previous Plasma VIERA TVs that already had what people considered the best black levels in the business. When a space ship travels across the starry sky on plasma, deep space is pitch black compared to a LCD which never completely goes dark.
In the 2009 models the black level did not maintain itself in pristine condition for over one or two years. In order to deal with the black level issue, in 2010’s Panasonic's Plasma HDTVS, an adjustment to the voltage regulator was made to handle the problem with picture degradation.
The highly rated moving picture resolution of earlier models has also been increased. The VT25 series (3D models) has faster acting phosphors and dual scan technology (scan the picture from top and bottom) resulting in a faster refresh rate which is needed to create 3D images without cross talk, but also results in a better motion resolution in 2D (when you see a football, soccer ball or car whiz across the screen from left to right). The feature is vital to 2D and 3D game play. How else are you going to pick off that alien with your cannon?
When displaying still images most HDTVS resolution is measured at 1080p it is static, once motion is introduced, resolution drops to around 900 lines. However, the VT25 series benefits from the 3D improvements by maintaining 1080-p resolution throughout allowing you to see the stitches on a fastball.
All the aforementioned operations of plasma caused a certain amount of power consumption, noticeably higher than LCD’s. Despite dramatically improved image quality, energy consumption in the 2010 models was reduced by 40% compared with 2009 models, still not as green as LCD’s, but within range of responsible energy usage.
To provide content for their HDTVS Panasonic Hollywood Laboratory boasts the state of the art Blu-ray authoring technology. Currently when you buy select Panasonic 3D TVS in addition to active shutter 3D glasses, you receive a 3D Blu-ray disc of Coraline and Ice Age:Dawn of The Dinosaurs. For more info on Panasonic products and technologies go to Panasonic 3D.