Last week I wrote an article discussing expansion packs, what they are, why they exist, and why you should or shouldn't purchase one. Earlier today, however, Stardock Software sent out a press release announcing a free expansion pack for their hit strategy title, Galactic Civilizations. This isn't the first time free content has been released for loyal customers, but it is one of the more ambitious pieces of free content released since Total Annihilation, which released weekly free units for quite some time.
Now, you might be asking yourself, "Why don't more companies release free content like this?" The answer, simply, is monetary in nature. Stardock is in the unique position that they don't need to rely entirely on the income from their gaming franchise, since they have another business involving Windows customization. They're also small enough that their overhead isn't very big, compared to large companies like Microsoft or Electronic Arts.
Overall, while free content such as this is still not as prevalent as I would like, I'm hoping that if this free content leads to more sales of the parent game, Galactic Civilizations, than other companies will follow suit. For fans of this game such as myself, this is an exciting development, and one that I hope will continue far into the future. You can learn more about Galactic Civilizations by clicking here, and you can learn more about the free expansion by clicking here.