Konami And Playfirst Bring Games To Cell Phones

Popular PC Titles to Reach Global Mobile Audience

Global Mobile Gaming Parntership

With the increasing number of consumers using their cell phones for much more than making calls, the wide-spread availability of gaming titles for the mobile platform is most welcome to us all.

Konami Digital Entertainment, Inc. recently announced a partnership with PlayFirst, Inc. the leading full-service publisher of casual games, for the licensing, development and distribution of several PlayFirst titles for mobile. Together, Konami and PlayFirst are expanding the international market for casual games by bringing highly original content to cell phones worldwide.

"As a full-service publisher, maximizing the reach of our games is a top priority," said Rich Roberts, vice president of sales and business development, PlayFirst. "With Konami's deep experience in both mobile and the international market, this partnership will introduce the world's mobile audience to PlayFirst's high caliber games and further enable casual gamers to access our exciting titles wherever they play."

Under the terms of the agreement, Konami will manage the mobile publishing and distribution of popular PlayFirst games such as the award-winning Oasis(tm), developed by Mind Control Software and Egg vs. Chicken(tm), developed by Gamelab.

"We have recognized a tremendous demand for innovative, high quality casual games in the mobile space.  We recognized PlayFirst and its unique portfolio of highly original IP as an ideal partner to expand our mobile entertainment product line and to feed the demand of top tier games," said Joe Morris, Vice President, Mobile Content, Konami Digital Entertainment.

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