Console Gaming Goes Online

Offering consumers a diverse selection of compelling content and a great entertainment value, the PlayStation(R) family of products are also top contenders to reap the rewards of consumer demand for value this holiday season.

The thrill of playing head-to-head with a friend, unknown rival or teammate from all over the country is drawing in gamers to join the experience, and with an infusion of new online titles released in time for the holidays totaling more than 50 by year-end, consumers have added incentive to join the dynamic world of PlayStation 2 online. In fact, online titles are already in-demand at retail, five of the top ten selling PlayStation 2 titles during the month of October were online enabled, according to NPD Funworld, a division of The NPD Group.

To meet consumer demand for Sony Computer Entertainment America's most ambitious offering ever, retailers are stocking the shelves with the PlayStation 2 Combo Pack and online hits such as highly anticipated third party titles including Electronic Arts' online exclusives NBA Live 2004, Madden NFL(TM) 2004, Tiger Woods PGA Tour(TM) 2004 and SOCOM II: U.S. Navy SEALs, with something for everyone. SOCOM II: U.S. Navy SEALs, the highly anticipated sequel to the "Greatest Hit" title, SOCOM: U.S. Navy SEALs, set a new standard for online console gaming in its first two days of release, quickly bumping its predecessor from the number one online console game spot.

"As we head into a key selling weekend, we anticipate consumer demand for the category-driving PlayStation family of products to set the tone," said Dan DeMatteo, President and COO of GameStop, a leading videogame retailer. "This year consumers are particularly excited about exploring the world of online gaming with in-demand online titles including SOCOM II: U.S. Navy SEALs and trying out innovative new games such as EyeToy. Response to recent in store
demonstrations of EyeToy has been amazing, it is an entirely new way to experience PlayStation 2 and consumers are hooked as soon as they give it a try."

Available for the first time this holiday season, EyeToy(TM) is a revolutionary USB Camera that plugs into one of the two available ports on the front of a PlayStation 2 system, and uses unique motion-tracking technology to project the player's image on screen. The EyeToy USB Camera comes with EyeToy: Play, developed by Sony Computer Entertainment Europe, London Studio, the first title to showcase the PlayStation 2 exclusive EyeToy technology.
 
Players must then use their hands, head, knees and more to play one of the 12 mini-games included on the EyeToy: Play game disc. Having already surpassed mass-market penetration in Europe (1 million units sold in four months), EyeToy: Play is expected to be one of the hottest-selling gifts in the United States this holiday season and has already been featured as a must-have-gift in leading national magazines such as Newsweek and Time and on NBC "Today
Show's" "Toy Test 2003" as one of the top five games of the season. The EyeToy USB Camera comes with EyeToy: Play and can be affordably purchased for only $49.99 suggested retail price.
EyeToy is just one of more than 630 titles available for PlayStation 2 this holiday season.

As the platform enters the fourth holiday season for PlayStation 2, publishers are realizing the true potential of the hardware and delivering some of the most innovative content to date that engage consumers in new and exciting ways. With a unique combination of first-party games and strong third party titles including Medal of Honor(TM) Rising Sun from Electronic Arts, Tony Hawk's Underground from Activision and WWE(TM) Smackdown(TM): Here Comes the Pain(TM) from THQ, Sony Computer Entertainment America is uniquely positioned to benefit from the increased focus on software this year.

So-Com 2 is set to be a huge hit for online gaming

In addition to the best and most diverse collection of new content, value- conscious PlayStation 2 fans can round-out their holiday shopping by picking-up the perfect stocking stuffers, the PlayStation 2 "Greatest Hits" series, a distinctive roster of more than 50 titles that have proven to be all-time favorites among consumers and are generally as low as $19.99.

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