SXSW 2017 ‘American Playboy’ The Hugh Hefner Story- Launches Globally April 7th on Amazon Prime Video

The Amazon original docuseries American Playboy explores Hugh Hefners life and empire that chronics Playboy magazine’s charismatic founder and his impact on universal culture. The series has an exclusive perspective never seen before such as footage, photos, and interviews from his private archive that reveal the magnetizing story about the man behind the bunny.  The docuseries will premiere on Amazon Prime Video in more than 200 countries and territories on Friday, April 7th. The series is directed by Emmy-nominated cinematographer Richard Lopez (Fat, Sick & Nearly Dead) and stars Matt Whelan as Hugh Hefner.

'American Playboy' begins in post-war America and takes us through the launch of Playboy magazine in 1953 and the next six decades of Hefner's life and career. As he built his empire, Hefner became both a social justice advocate and a target of the conservative movement, battling with the FBI and J. Edgar Hoover while becoming an outspoken defender of civil rights.”

Prime Amazon members will be able to stream all 10 episodes via the Amazon Prime Video app for TVs such as Fire TV, mobile devices, and online at Amazon.  Members can also download the series to mobile devices for offline viewing at no additional cost to their membership.

Watch the trailer below:

Amazon Prime Video paid homage to the legendary Hugh Hefner during SXSW 2017

A playboy themed bash was the scenery to their soon to be launched docuseries ‘American Playboy’ during the evening of SXSW 2017 on March 12th.  The captain of industry’s son and Chief Creative Officer of Playboy, Cooper Hefner, was present to honor and celebrate his father’s new show. The epic and legendary event took place at Austin’s famed Market + Tap Room which was completely transformed with Playboy Mansion stage settings especially fixed up for the SXSW attendees who held either a Film Badge, Interactive Badge, Music Badge, or Platinum Badge.

Upon entrance, guests were welcomed “to the Mansion” by an attractive staff who were dressed in the seductive Playboy style theme where they proceeded to give the guests a chip activated wristband that gave them access to various touch points throughout the event that activated games and access to free drinks. One of the stops was a fascinating and innovative “general store” where the guests personalized their own pair of ”Playboy” boxers within minutes of ordering from a touchpoint screen.

Many people were surprised to hear that Hefner is a lifelong scrapbooker and the venue was decorated with exclusive original images from his life as featured in his scrapbooks.

The night went off without a hitch as guests sipped on Playboy-themed cocktails, such as the “Silk Pajamas” and “Mansion Mule” while a jazz singer serenaded them on the rooftop while the guests savored delicious and appetizing bites. They were also able to enjoy “silent streaming” episodes of American Playboy (think “silent disco” but with television).  SXSW attendees had an extraordinary and eventful evening!  Cheers.-

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