Sundance 2015. Bang & Olufsen at EMERGE Lounge. Luxury Immerse Experience in Entertainment and Technology

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Sundance Film Festival 2015 was a 10 day experience from January 22nd to February 1st of film screenings, industry insider events, and countless panels.  The little ski town of Park City was filled with Hollywood elite and VIP influencers where Acura’s MDX served as the official transportation.

The concentration of celebrities, directors, and producers appeals to Sundance’s visitors from all over the world. Glamorous parties and events take place at most prestigious luxury lounges in Park City. The entire Main Street is transformed into an oasis of gifting suites, brand activations that along with them brings an alluring and generous bevy of free drinks and booze!  

The best way to visit the events that you are interested in is to book them early enough and plan ahead. It’s best make your RSVPs before the festival begins because many events are already booked.  The good news is that not all of the events are strictly guest-list situations.

The Sundance Film Festival is more than just movies.   The 2015 line up was really impressive and consisted of a large number of parties, dinners, lounges, and VIP events that competed for your attention.  Many of them take place at the same time which makes it very hard to decide which to attend so you must select wisely and arrive on time; otherwise, you may not be able to get into the venue.

 Sundance 2015, EMERGE Lounge.

Emerge Lounge was one of the largest venue spaces during Sundance Film Festival 2015 that was perfectly conditioned for the most busy time of the year in Park City for nightlife, film and corporate panels, press junkets, private dinners, and film’s after parties.  This venue hosted celebrities and media, press interviews, had a secured VIP entrance, and provided transportation.  It was fully catered and provided a sound stage, screen, and seating for the audience.


Photo by Grainne Images.Panelists including filmmaker Chloe Zhao and Indiegogo Executive Kristen Konvitz discussed the state of the industry in a talk moderated by Editor-in-Chief Sharon Waxman at TheWrap’s annual industry panel at the Sundance Film Festival

This year the Bang & Olufsen House was presented by EMERGE Lounge, the brainchild of HoM Consulting's (Kate Elfatah) and Cloud 21's (Gotham Chandna). It debuted on Friday, January 23rd through the 26th. EMERGE Lounge showcased the most flashy events where the visitors experienced the most sophisticated lines of fashion, culture, tech, beauty and entertainment. The Bang & Olufsen brand is known for it’s sleek futuristic audio-visual designs for exquisite home and automobile systems.



The Creative Coalition Teachers Making a Difference Luncheon at Sundance 2015 in Park City, Utah

 The luncheon was held at Bang & Olufsen House by Emerge.

The Creative Coalition was formed for the charitable and educational purposes of bringing together artists and entertainers to learn about pressing issues so they can better inform and influence the community and nation


David Arquette, John Leguizamo, RJ Mitte, and Randall Emmett honored their role models at The Creative Coalition Teachers Making a Difference Luncheon at Sundance 2015 in Park City, Utah.

 Tim Daly, President of The Creative Coalition and currently starring in  in “Madam Secretary

 David Arquette honor Ben Bibaldo at Sundance 2015. The Creative Coalition-Teacher making a difference Luncheon

Actor John Leguizamo "Experimenter" at Sundance 2015 pays tribute to his teacher Wynn Handman during the special luncheon.

John Leguizamo. Photo by Grainne Images.


John Leguizamo. Photo by Grainne Images.

Producer Randall Emmett ("Lone Survivor") pay tribute to his teacher Susan Ryan at Sundance 2015 during The Creative Coalition Teachers Making a Difference Luncheon.

RJ Mitte (“Breaking Bad”) honored Kari Mayo (who sadly passed away recently) “Since I was 14, she gave me the tools that I needed to influence. The best thing about it was one of her many masters was Science. It came in very handy on the set of Breaking Bad.”


Producer Randall Emmett


Actor, Richard Kind


Actor, Richard Kind. Photo by Grainne Images.

Photo by Grainne Images.J.R. Martinez, an actor and war veteran. who was crowned champion of "Dancing With the Stars 2011

This Danish company introduced #DroneDance, a panel with an insight of the Drone industry and how it impacts the film industry. Quadrocopter and Jigabot provided live drones for the panel event on January 25th. The visitors enjoyed a luxury audio-visual experience, engaged with Drone Selfies, and documented their experience using the lounge hashtag #BangOlufsenHouse and #DroneDance. The lounge was open from 11a-2am daily during the festival and  limited access by invitation only.


Photo by Grainne Images.

Photo by Grainne Images.

Quadrocopter at Sundance 2015 in Park City and Emerge Lounge

Kate Elfatah is the owner, designer, and producer of HOM Consulting. Kate is very knowledgeable about how to launch and activate your brand and is a veteran that has learned the art of Sundance. Kate’s success is due in part to her marketing and social media expertise. Highly skilled in navigating through the often time murky social media waters; Kate has been called upon by her fellow small business owners for consulting and mentoring and small business coaching. FOLLOW HOM Consulting on TWITTER 

Gotham Chandna is an International Social Media and Digital PR Guru and the force behind Cloud 21 PR. He is currently involved in devising and implementing successful Social Media strategies for clients ranging from actors, filmmakers, fashion designers, corporations, and retail establishments. Gotham has a decade of experience ranging from consumer goods to high end luxury brands. He has worked with high profile clients, agencies, and corporations. He has developed his participation at Film Festivals engaging the audience with live social media campaigns during Film Festivals such a Cannes, Sundance, the Oscars, and the Golden Globes. Versatility is his motto! FOLLOW Gotham Chandna on TWTTTER and Cloud 21.

Cloud 21 PR

Cloud 21 is a well established public relations agency, highly specialized in Film Marketing, PR, and publicity campaigns. Cloud 21 is based in Los Angeles, USA with its associates worldwide. Cloud 21 PR creates and tailor makes campaigns for filmmakers that promote uniqueness. They have an strategic approach that increases their client’s visibility and position in the marketplace.  This team of publicity professionals has extensive publicity experience at major Film Festivals and markets worldwide such as Cannes ( Short Film Corner, Marche Du Film) Berlin, Sundance, Venice, TIFF, American Film Market, SXSW, Hong Kong FILMART, and many more.

Cloud 21 PR performs a wide spectrum of media relations, digital publicity and marketing tasks, either online or targeted to specific international markets. They are enthusiastic about the effectiveness of publicity and public relations.

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