Hitch

"No matter what, no matter when, no matter who, any man has a chance to sweep any woman off her feet. He just needs the right broom. -- Alex "Hitch" Hitche.

                             


In Columbia Pictures' sophisticated romantic comedy "Hitch", Alex "Hitch" Hitchens (Will Smith) is a legendary - and deliberately anonymous - New York City "date doctor" who, for a fee, has helped countless men woo the women of their dreams.

While coaching Albert (Kevin James), a meek accountant who is smitten with a glamorous celebrity, Allegra Cole (Amber Valletta), Hitch finally meets his match in the person of the gorgeous, whip-smart Sara Melas (Eva Mendes), a gossip columnist who follows Allegra's every move.

                   

Will Smith and Eva Mendes star in Columbia Pictures' romantic comedy Hitch. Photo credit: Barry Wetcher.

The ultimate professional bachelor, Hitch suddenly finds himself falling deliriously in love with Sara, a reporter whose biggest scoop could very well be the unmasking of Manhattan's most famous date doctor. 

"Hitch" is a romantic comedy told from the man's point of view. Leading heartthrob Will Smith has been looking for a romantic comedy for years. Then came "Hitch" a screenplay, which seemed tailor made to fit his talents.  From the first page of the script, says Smith, he knew he wanted to play Hitch. "He's a kind of an alchemist," says the actor. "He takes what is and transforms it into what could be. All he needs is love. When he first meets the guys, he asks them if they're truly in love with the woman they're trying to win, because without that, Hitch can't help them."  

                   

Will Smith and Kevin James star in Columbia Pictures' romantic comedy Hitch. Photo credit: Barry Wetcher.

Written by Kevin Bisch inspired by his own college dating adventures.  "What makes the character of Hitch so appealing," says Bisch. "is he's not jaded or cynical about romance. He really believes that every guy - except himself - can meet and woo the girl of his dreams. What he's doing is really noble and altruistic. He wants these guys to succeed and spare them the pain he endured."  

                             

Will Smith stars in Columbia Pictures' romantic comedy Hitch. Photo credit: Barry Wetcher.

"Hitch" is a romantic comedy that will appeal to men as well as women.  It is a lighthearted warm and funny romp through the modern world of dating.  Will Smith subtly plays his urban suave character with an confidence and underlying vulnerability. The ideal leading man he is sweet, funny and easy to fall in love with. The very funny Kevin James (King of Queens) makes his feature film debut as Albert Brennaman. An insecure unsophisticated man in love with someone way out of his league.  Beautiful Eva Mendes gives a strong performance and holds her own against Smith. Supermodel turned actress Amber Valletta is cool and sophisticated as the lovable heiress Allegra.

                   

Amber Valletta and Kevin James star in Columbia Pictures' romantic comedy Hitch. Photo credit: Barry Wetcher.

If you need a good dose of amore in your life then go see "Hitch". It will remind you that love and hope aren't old fashioned and cliché ideas. And just maybe the awkward/ugly duckling can get the princess. And maybe everyone can live happily ever after.

Rated PG-13
Opens in Theatres Friday, February 11
www.sonypictures.com/movies/Hitch

                   

Will Smith and Kevin James star in Columbia Pictures' romantic comedy Hitch. Photo credit: Barry Wetcher.

Columbia Pictures Presents An Overbrook Entertainment Production"Hitch" starring Will Smith, Eva Mendes, Kevin James, Amber Valletta, Michael Rapaport and Adam Arkin. The film is directed by Andy Tennant. The film was written by Kevin Bisch and produced by James Lassiter, Will Smith and Teddy Zee. The executive producers are Michael Tadross and Wink Mordaunt. The director of photography is Andrew Dunn, BSC. The production designer is Jane Musky. The film editors are Troy Takaki, A.C.E. and Tracey Wadmore-Smith. The costume designer is Marlene Stewart. The music is by George Fenton.

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