Santa Monica: November 7, 2012
The 2012 American Film Market (AFM) wrapped it's October 31 - November 7 run on Wednesday with an increase in buyers of 6% to 1,616 versus 1,523 a year ago and 35 more buying companies than 2011, an increase of 5%. A total of 753 buying companies from more than 60 countries were present this year. The AFM Conferences, which launched in 2011, spoke to large audiences of more than 700 in attendance each day. Exhibiting companies at AFM were on par with last year at 357.
“The healthy growth in new buying companies is the most important metric for us,” said AFM Managing Director Jonathan Wolf. “It shows that the global marketplace for independent film is continuing to expand.”
Regions with more buyers at the market included Asia (up 14%) and Latin/South America (up 17%). Among individual countries, Japan and Korea had the largest increase for buying companies, with Korea (up 26%) and Japan up (23%).
Attendance among exhibitor-affiliated participants (including their executives, producers, talent and guests) concluded at 3,069.
Industry attendees, the non-buyers/sellers that include Attorneys, Bankers, Directors, Festival Programmers, Film Commissioners, Filmmakers, Financiers, Government Officials, Post Production Facilities, Press, Producers, Studio Facilities, Trade Associations, Writers and IFTA Guests finished at 3,063. Overall, the market drew more than 7,749 people in attendance to date.