Calling all fashionista’s! Los Angeles Fashion Week has officially begun and is considered to be a prime time for Los Angeles. This is a time when designers from across the globe bring its viewers spectacular pieces from their collection.
This year proved to be no different. Project Ethos marked the beginning of Los Angeles Fashion Week, and was held at The House of Blues right on the Sunset Strip. All waited in anticipation to see what this year’s fashion show would bring. In conjunction with 97.1 Amp Radio, the Project Ethos will benefit ‘Stand Up 2 Cancer’. The media outlined the venue as stars and VIP’s walked the pink carpet. ‘Ink it Pink’, sponsored by Sharpie created a wall for VIP’s to sign benefiting Stand Up 2 Cancer for Pink Month.
$1 of every Pink Carpet ticket was donated to Stand Up To Cancer (SU2C) and the event was set up to raise awareness for SU2C’s mission. SU2C is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3)charitable organization. SU2C raises funds for “Dream Teams” of scientists collaborating on research that will get new therapies to patients quickly in order to act upon and save lives now.
The industry meet and greet took place in the Foundation Room. Cocktails were provided by Voli Vodka, the meet and greet was a place where key individuals in the industry were able to discuss the festivities as well as upcoming projects and events. Motorola introduced its newest bluetooth technology which VIP’s were also gifted to experience it for themselves.
Joining in presenting this seasons events are 97.1 Amp Radio, RunwayIcon.com, and Vitamin Water Zero. Live performances by American Idol top 12 female performer Julie Zorrilla , which was headlined by the eclectic band, Black Cards, which included Pete Wentz-a former bassist from Fall Out Boy. Black Cards presents a mix of ska, dance, reggae, and electronica. In addition to the live performances, there was a DJ spinning in between sets and also there were various artists not only displaying their art but creating live art and painting as the night continued.
As the crowd roared with excitement for what was to come, the fashion show has finally started. The fashion show opened by showcasing the fall collection from I AM created by Will. I. Am. I AM showcased its suave blazers and jackets made from tweed and wool. This year the show consisted of seven emerging designer’s including BritBoy, GLAUDI- by Johana Hernandez, Pentard Couture, Lauren Nicole, Multeepurpose, NAMI, and Japanese Import B by Aperire. This show also showcased, Dorion, a soon to be FIDM graduate. CardiWrap by Kymaro and Frederick’s of Hollywood swim collection. Hair and make up was created by TNT Agency.
The signature gleaming white runway filled with models wearing top signature pieces by each designer. Throughout the fashion show there were a multitude of looks ranging from chic-tops and casual tees to upscale contemporary clothing as well as swim wear.
Los Angeles Fashion Week started with some major steam and competition and set the bar high for additional fashion shows. Project Ethos produces events that highlight fashion, art, music all under one roof. Project Ethos also creates an opportunity for featured participants by arranging an invigorating event attended by buyers, media, tastemakers, and key industry figures. Experiencing the Project Ethos Fashion Show this year has been a remarkable experience. Keep your eye out for these designers as they are setting the tone and trend for our upcoming season.