Fall 2013 was inspired by Hitchcock’s femme fatales - Kim Novak, Eva Marie Saint and Grace Kelly - the paradox of their cool surface and inner fire.
Peter Gray for Moroccanoil designed sophisticated multi-textured styles with a cool, modern edge for the Badgley Mischka Fall 2013 Collection. Masterfully executed, the dramatic looks were inspired by film star Kim Novak in the Hitchcock thriller “Vertigo” as well as a touch of Tippi Hedren in the film “The Birds.”
The style emphasized whimsical contrasting elements, with soft, swirling volume at the front of the head falling into a swirled chignon sitting atop a unique, playful reverse-braid that tightly followed the shape of the head. The unique effect was created by braiding hair from bottom to top instead of the usual top to bottom technique. Though superbly classic, the style has an edgy, modern sensibility with a sense of motion within structure.
How the Look Was Created
“I started with a touch of Moroccanoil Treatment to condition and add a lustrous depth to strands followed by new Moroccanoil Heat Styling Protection. I then worked through Moroccanoil Volumizing Mousse from roots to ends for soft volume and hold. To create a soft, smooth styling foundation, I then blow-dried hair straight with a paddle brush.
“After making a horse shoe shaped section (from each temple to the crown) and pinning it on top, I started to design the reverse-braid. Tipping the models head forward, I braided from the nape of neck towards the crown, pulling in diagonal sections from the sides to the center of the head. As I continued, I brought in pivoting sections from side areas, taking care to keep the braid closely following the shape of the head. When I reached the crown, I fastened the 3 braided sections together into a pony tail.ã
“I then started to create the swirling effect on top of the head. I created a set, curling the hair from the front hairline and then back using a ¾” curling iron (for the first two sections) to create a pronounced wave. I progressed to a 1” iron for the remaining set sections, including the ponytail. Then, I misted the entire set lightly with Moroccanoil Luminous Hairspray Strong.
“Next, I released the set, and combed it out starting at the crown, and allowed some loose pieces to fall free.
“I backcombed the top section lightly for a fluffy, feminine effect, concentrating on the wave through the front area.
“The remaining loose lengths of the hair were wrapped around a pin-tailed comb - with the tip inserted vertically into the top of the braid - to hold the chignon above the reverse-braid.
“Fine wisps of hair were then brushed loose to soften, free and modernize the look.
“To finish, we used a fork comb to break up the edges of the set, and gave the style a final misting of Moroccanoil Luminous Hairspray Strong to hold it in place."
Moroccanoil® Treatment This remarkable, instantlyâabsorbed arganâoil infused formula is found in the kits of virtually every major celebrity, runway, and editorial stylist. Exclusively designed to give hair a naturalâlooking silky, lustrous shine and a frizzâ and staticâfree finish, it strengthens, conditions and revitalizes hair while speeding drying time. (MSRP: $43.00 / 3.4 fl. oz.)
Moroccanoil® Volumizing Mousse is specially designed to build body and create natural lift and movement. Its weightless formula provides a flexible long-lasting hold and creates natural, voluminous styles. Moroccanoil® Volumizing Mousse plumps fine, limp hair for added fullness without any sticky residue or buildup. Hair is left healthy and touchable with a veil of shine. (MSRP: $28.00 / 8.5 fl. oz.)
Moroccanoil® Heat Styling Protection offers a new way to protect delicate strands from the stress and damage caused by the intense heat of hairdryers, curling and flat irons and hot rollers. The innovative formula creates a unique thermal protective veil that not only shields hair from breakage and split ends, but also provides a natural soft hold—for beautiful, healthy-looking styles that last all day. Infused with antioxidant-rich argan oil to restore elasticity, smoothness and manageability, Moroccanoil Heat Styling Protection offers essential protection from the environment, including wind, sun and humidity. Additional conditioners and vitamins, including almond oil and Vitamins A and E, nourish, enhance softness and help regulate hair’s moisture balance in all climates. Powerful UV filters minimize the risk of hair color oxidation and fading, while a styling agent, Sodium Lanathe 40 maleate/Styrene Sulfonate Copolymer, ensures extreme heat protection. (MSRP: $28.00 / 8.5 fl. oz.)
Moroccanoil® Luminous Hairspray Strong is argan oil-infused for lasting, healthy and strong hold with reflective shine. (MSRP: $22.20 / 10 fl. oz.)
Moroccanoil offers innovative, easy-to-use, performance-driven formulas that dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. As the pioneer of an all-new oil treatment hair care category, Moroccanoil has quickly become a runaway hit among fashion and beauty insiders and has generated a devoted following among top stylists and their A-list celebrity clients. Launched six years ago, Moroccanoil products are now available in 40 countries around the globe. Famed for their weightless, residue-free quality, Moroccanoil’s extensive line of luxury hair care products addresses the needs of all hair types and features a proprietary advanced blend of the finest ingredients to deliver optimal performance and dramatic results.
Photos by David Webber for Moroccanoil from Bagdley Mischka Fall/Winter 2013 Collection. Hair by Peter Gray for Moroccanoilï»¿.