The first look is always a testament to the degree of brilliance the rest of the collection will embody
Namshi, the Middle East’s leading online destination for lifestyle and fashion shopping celebrated its one year anniversary and launched its new ‘Spring Summer Collection’ at a private viewing held at the Meydan Beach Club on Monday, 10 December 2012. The online department store has been at the forefront of the Middle East online fashion scene. The show brought together highlights from the runway and the most talked about designer labels in the fashion industry.
Launched a year ago in December 2011, Namshi has quickly emerged as the premium destination for online fashion shopping in the Middle East. Namshi currently serves the entire Gulf market with fast deliveries and free returns. The portal offers customers over 550 brands, hosting the widest fashion range available online in the Middle East with new products appearing almost every day.
The private viewing unveiled exclusive looks from the ‘Spring Summer 2013 Collection’, featuring numerous brands of clothes, shoes and accessories. The collection was heavily influenced by a fashion fusion of prints, stripes, florals and effervescent colors. The color palette featured pastels highlighted with hints of white. Neons continued to be key during the next season in both women’s and men’s collections.
Georgina Hills, Buying Manager – Apparel, Namshi, commented, “In just a span of one year, Namshi today dominates the Middle East online fashion industry. We are proud of this achievement and thankful to our partners and customers. This season we worked on featuring the latest trends on the runway. The women’s collection is filled with whites, metallics, monochromatic stripes, geoprints, and extreme color. The men’s collection is less busy with a domination of resort florals, stripes, embroidery, and conversational prints. Military print was present in both collections making it a unified trend and a must have item in your wardrobe this season.”
One of the stand outs for the evening was the piece by French Moroccan designer Nora Sahraoui of Xela Fashion. The Show Stopper was her green Cote Azur Kaftan with a metallic gold under dress. Sahraoui shared: “XELA Fashion is inspired by the woman who is the star of the evening. The fashions are designed to accentuate her confidence and unique beauty with a fashion forward style. The garments are made of the finest hand-selected fabrics including handmade fabrics and silks which are often creatively embellished with sequins and crystals. They are created for the confident woman who is comfortable, secure and most of all fashion forward.”
“At the core of our philosophy is to offer our customers the latest, most up-to-date fashionable pieces, while making sure it suits the region and culture we live in”, said Louis Lebbos, Managing Director and Co-Founder of Namshi. “Our mantra remains that no matter how trendy an outfit really is, if one is not comfortable wearing it, then it’s best to avoid it. Confidence is the essence of looking good! “
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