Designer Julius LaCour debuted his spring/summer 2014 collection during Chicago’s Fashion Week – making it clear once again why the New Orleans native has earned a well-deserved spot among the bold faced names in the world of avant-garde design.
Showcasing his acclaimed couture line for the third consecutive year at Fashion Focus Chicago during Chicago’s Fashion Week, LaCour also announced he is relocating the brand to New York City in April 2014. It was a bittersweet move for the designer who noted that early exposure in the Windy City helped grow the label to new heights of national acclaim.
LaCour— the creative director and designer behind the couture collection Maison De LaCour— showcased his Spring/Summer 2014 line as a part of the 9th annual Fashion Focus: Chicago’s Fashion Week, presented by the Department of Cultural Affairs & Special Events and progammed with the assistance of the Mayor’s Fashion Council.
In an unusual move, LaCour eskewed the trationnal runway show in the Millenium Park showcase, instead presenting as a solo designer in a creative, avant-garde presentation style format. LaCour’s S/S 2014 collection, entitled “The Stars Are Out Tonight,” was designed to evoke the ‘joie de vivre’ of the Studio 54 1970s, anchored by the influences, color waves and prints of Moroccan culture.
The Chicago event wow’d as Maison De LaCour delivered big time on his raison d’etre - to use fashion to break the rules set by society.
LaCour’s ties to Chicago run long and deep. At age 18, he turned his childhood passion with fashion into a career and enrolled in the Illinois Institute of Art-Chicago to further his technical skills. LaCour created his first fashion label, JuJu Blase,' while still a student. In 2010, only a year after starting his line, he showed his collection in Latino Fashion Week here and won the CS Magazine Italian Expo Competition. In 2011, Julius did a solo fashion show to a packed house at the Drake Hotel Chicago for his Spring 2012 collection.
Maison De LaCour was founded with the purpose of expressing individualism. Each piece is unique, created by hand. Today, Julius continues to develop his line by pushing the boundaries of fashion and challenging people's perceptions. He combines couture finishing techniques with explorations of themes many believe are taboo, bringing to light such topics as minority subcultures and nudity. This juxtaposition creates a unique, dynamic line unlike other labels on the market.
The Maison de LaCour show was presented by Michael Anthony Salon Spa and Argo Tea. Following the presentation, McGrath Lexus of Chicago provided VIP guests with custom drive experiences by transportating them to the exclusive post-show luncheon at RM Champagne Salon. At the luncheon, guests enjoyed an array of menu items and champagne selections and previewed the Maison De LaCour Spring/Summer 2014 look book shoot video presentation.
"If you think couture is a dream, then grab a piece of it. Dreams are meant to be followed,” LaCour has said.
Photos courtesy of Shari Imbo