How fitting that the Azrias, Max and Lubov would be inspired by another married design duo, François-Xavier Lalanne and Claude Lalanne for their Fall 2013 Ready-to-Wear Collection. And just as the Lalannes are renowned for their surrealist sculptures of animals and vegetation, having been commissioned by Yves Saint Laurent and Pierre Bergé in the 1960s for their fantastic works of art, the Azrias remain a favorite for women worldwide opting for that sultry second-skin sartorial statement.
With 31 new looks, the collection built on a barrage of bandage dresses skewed decidedly sportier this season when styled with croco booties, fox fur hoodies, studded sweatpants, and bandage detailed baseball caps. The hair and make-up choices also felt rather relaxed with Laurent Philippon for Bumble and Bumble creating a very softly tousled windswept wave and Val Garland with the Sephora Pro Team for Sephora blending a nearly sun-kissed bronze effect, one that might linger just past an Indian summer’s end with flushed cheeks and terracotta eyes.
According to the liner notes, this season’s palette was inspired by a garden of urban expression; black, malachite, bordeaux, gunmetal, alabaster, and port provided the moodier backdrop. The deeper hues felt especially tactile for autumn with strategic design elements (geometrics, asymmetry, appliqués, encrusted beading, peplums, and corsets) and rich textures (jacquards, fox fur, goatskin, leather, and embossed snake). Beyond the harnesses that we’ve seen in recent collections, this season embellishments and prints also helped mold the brand’s ever-sensual signature hourglass silhouette.
An accompanying press release announced a new partnership between parent company BCBGMAXAZRIAGROUP and the Camuto Group, launching Hervé Léger by Max Azria footwear. “The Hervé Léger by Max Azria brand captures a certain woman’s femininity—the Hervé Léger by Max Azria woman is very strong, confident, sensual, and intelligent. She doesn’t have to try to be sexy or alluring, she just is. It’s that power. A woman who walks in wearing Hervé Léger by Max Azria gets noticed. We felt that footwear was a natural extension for the lifestyle and wanted to offer exquisite product to our customer to complete her iconic look,” noted BCBGMAXAZRIAGROUP Creative Director Lubov Azria. Sold exclusively at Hervé Léger by Max Azria, high-end department stores, and specialty boutiques, Hervé Léger footwear will retail in the $700-$1200 range.
My favorite pieces from the Hervé Léger by Max Azria Fall 2013 Ready-to-Wear Collection included: the manila and black appliqué bandage dress, black leather bandage legging, black leather boot, black cap with bandage details, and black leather asymmetrical clutch; the black puffa bandage zip-front jacket, black puffa bandage zip-front skirt, black ponte bandage legging, black croco leather ankle-cuff bootie, black cap with bandage detail, and black embossed snake oversized clutch; the black leather peplum harness, black puffa bandage zip-front skirt, black ponte bandage legging, black jersey sheer crewneck top, black croco leather ankle-cuff bootie, black cap with bandage detail, and black fur patch work oversized clutch; the gunmetal ocelot jacquard bandage crop top, gunmetal ocelot jacquard bandage zip-front skirt, gunmetal ocelot jacquard bandage legging, black croco leather ankle-cuff bootie, black cap with bandage detail, and black leather/calf hair asymmetrical clutch; the black bandage crop top with geometric beading, black leather bandage sweatpant, black croco leather ankle-cuff bootie; and the malachite bandage strapless dress with waterfall beading, black leather bandage legging, black leather boot, black cap with bandage detail, and black fur patchwork geometric oversized clutch.
For additional information, please visit http://www.herveleger.com/
Published on Mar 26, 2013