Celebrities were captivated by the stunning innovated designs from the new AZADEH collection. The silhouettes were showcased at their new store opening at The Peninsula Hotel in Beverly Hills, California on February 8th 2014. Among a few were television personalities Gretchen Rossi, Slade Smiley and actor Jeremy Piven.
The guests were treated to a lavish brunch, celebrating with exclusive champagne and tea. The elegant atmosphere was uplifting and inspiring, an impeccable way to delight the guests with a runway fashion show representing the AZADEH Spring 2014 collection.
The vision behind this selection of roughly 30 pieces is displayed in the outpour of nature. Pure elegance graces the runway with airy lady-like variations of materials and patterns. Elements from the garden represent the focal point for this season. Establishing delicate flower headpieces radiates perfection as a cohesive design detail among all the silhouettes. The overall romantic femininity allures our attention, leaving us wanting more.
Multi-colored prints against the white contrast ground portray a presence of youthful bliss. The classy silhouette that tailors the body nicely creates an adoring lively look. This is the perfect way to transition into spring.
Dazzling the runway with well-defined embroideries that are strategically placed to provide the overall pattern envisioned is breathtaking. Sheer black fabrications conform to the body beautifully and transcend each look from day to night smoothly.
Creating cutting-edge ravishing design patterns that transfer a sensibility of excitement in viewers, is what this white high-low dress represents. This silhouette is stunning with the usage of formfitting elements mixed with layers of free flowing design pieces. This look shouts utter glamour!
Cobalt blue grabs the eye with this collaboration of a simplistic silhouette artistically paired with a unique approach in design. The endless array of polished creativity is just among some of the few designs that were showcased at this event.
A high-end luxury retailer specializing in women’s ready-to-wear and couture pieces, AZADEH is known for a dedication to exclusive designs, luxurious fabrics, a perfected fit and techniques of construction with one-of-a-kind service.
AZADEH is taking the fashion seen by storm, starting off this New Year with an explosion!
Article By: Tosha Cole Clemens
Tosha has over 10 years’ experience in fashion. Consisting of styling, trend forecasting, production, product development, design, and sourcing. She has represented top companies that include, BEBE, Wet Seal, Fredrick’s of Hollywood, and Fox Racing. She provides consulting and also is a contributing fashion writer for several magazines and the founder of www.NittyGrittyFashion.com and www.ToshaClemens.com