L.A.M.B Fall 2010 Ready-to-Wear Collection - The Rocker Girl Gets Militant & Futuristic

The musical soundtrack at the L.A.M.B. Fall 2010 Ready-to-Wear Collection was as layered as Creative Director Gwen Stefani’s design inspirations. Cult-classic eighties’ favorites such as “E=MC2” by Big Audio Dynamite, “Love Missile F1-11” by Sigue Sigue Sputnik, and the Fine Young Cannibals’ “Good Thing” echoed through the open loft-style event space of concrete and steel in the Meatpacking District’s Milk Studios. The multi-faceted designer ushered out 37 looks against a backdrop of the collection’s playful accessories; handbags and shoes were artfully displayed in glass cases that framed the open catwalk.


As though we had been invited to a private photo shoot, each model sauntered out one after the other before stopping to pose stage left. The overlapping influences referenced everything from military and vintage to boudoir and futuristic. Prominent prints were leopard and plaid with an undeniably flirty fifties flair rounding out the silhouette. Cosmetically, the ultimate chameleon of rock n’ roll meets pop meets ska queen created a dramatic face with heavily kohl-rimmed eyes and a deeply scarlet pout, while summoning the spirit of Bettie Page with blunt-cut bangs.

Militant references were especially strong this season; this collection embodied that pervasive theme with army green shirts, camouflage pants, and criss-crossing belts that wrapped around the models like a suit of armor. Futuristic elements were less pronounced, represented by more architectural cuts, draped jersey knits, and sleek textural fabrications. The ensembles never strayed too far; they were neither too tough nor outlandish because Ms. Stefani retained a sense of provocative sensuality and emblematic femininity with her use of corsets and bustiers. Standout looks from the collection included a sleeveless tweed tabard paired with the black tregging (what happens when trouser meets legging); the vintage stripe corset shirt atop leather bubble shorts; an elongated asymmetrical calfskin coat in leopard; the high-low drape dress in a fade-out print; a drapey and twisted fine gauge sweater with a high-waisted bell crepe vintage pant; the British-inspired check jacket and punker-rock jean; and a jersey wrapped dress.


The multi-dimensionality of the L.A.M.B Fall 2010 Ready-to-Wear Collection will offer varied choices to retail buyers, with its reinterpreted classics from a knit sweater dress and ruched cat suit to a quilted bomber jacket and boiled trench coat. The overlapping personas appeal to the woman who may want to be a bit edgy one day and flirty the next. The acronymously-named label now in its fifth runway collection shares its title with Ms. Stefani’s debut studio album, “Love, Angel, Music, Baby”. Since the line was founded in 2003, both the range and the woman behind it have experienced somewhat of an evolution—still, the collection remains true to its ultimate muse, an inherent “rocker chic” spirit.

Images provided courtesy of L.A.M.B

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