Mercedes-Benz has been the title sponsor of Mercedes-Benz Fashion Week at Smashbox Studios since its inception in Los Angeles in 2003. Approximately 30 designers presented their Spring/Summer 2008 collections, including Sue Wong, Chick by Nicki Hilton, Randolph Duke Kevan Hall, and E vidence of Evolution.
Evidence of Evolution, the fashion label designed by burgeoning, eco-chic artists Ali Alborzi and Andrew McCarthy, debuted its S pring/Summer 2008 Green collection as the “ Mercedes-Benz Presents" designer for this season's Mercedes-Benz Fashion Week at Smashbox Studios, October 14-18. Based in Los Angeles, Evidence of Evolution is a ready-to-wear collection. Alborzi and McCarthy's artistic talent first garnered international attention when their line launched in Spring/Summer 2004, applying old world dressmaking techniques to modern silhouettes.
As part of its on-going effort to strengthen the global commitment to green living, Mercedes-Benz chose to sponsor Evidence of Evolution Green, the environmentally conscious line by designers Ali Alborzi and Andrew McCarthy. "Mercedes-Benz is delighted to be partnering with Evidence of Evolution, a company that has developed a green line made entirely with premium organic fabrics," says Lisa Holladay, National Events Manager, Mercedes-Benz USA, LLC. "Their determination to create chic, sleek, luxurious and eco-friendly fashion for both men and women compliments the initiatives that Mercedes-Benz is highlighting this season."
Using low-impact dyes and no VOC (Volatile Organic Compounds) water-based paints for silk screening and participating in Carbon Free Business (a partner of carbonfund.org) to offset its carbon footprint, Evidence of Evolution Green has gone to great lengths to support eco-consciousness within the fashion industry. "We are a complimentary design team. I use my artistic background as a photographer, while Andrew, who has worked for Gucci, Dolce & Gabbana and Prada, uses his knowledge of fabrics, fits and finishes. We were thrilled when Barneys New York asked us to design a new collection made of eco-friendly and organic fabrics," comments Ali Alborzi.
Evidence of Evolution Green featured such items as slim, deconstructed suits in premium organic sateen cotton for men and fluid, organic cotton voile dresses for women. The one-of- a-kind, handcrafted articles, outlined with original artwork, reintroduce fashion in an extraordinarily organic form. The designers successfully created unique techniques that allowed them to construct a vibrant and conscious collection without sacrificing creativity.
Tee-shirt dresses in light, cottony fabric appear to be one of the hottest trends for Spring 2008, and this line is no exception. Paired with ribbon-like sashes, and skilled tailoring, the dresses take on a certain casual glamour. One exceptional piece, a mini- red dress was completed with a simple gold, thigh- length necklace. Others were made casual by rosy pink colors and nature- inspired artwork – like painted dragonflies and leaves.
In contrast to the rich, bold reds, pinks, purples and blues, the collection featured many pure white dresses, christening the runway with looks which ranged from a fitted, satiny cocktail dress, to flowing, shapeless chiffon pieces, suitable for lingerie or nightgowns. Few women’s pieces allowed for pants, with most showing off a lot of leg, cut well above the knee.
The men’s collection was much more professionally oriented with red and blue monochrome suits, comfortable and well- fitting, but formal enough for an office atmosphere. Dressed- down, the men wore hoodies, shirts un- tucked and wrinkled cotton pants in what must be an attempt at grunge. However, Evidence of Evolution does elegance and glamour far better than grime and slouch.
Evidence of Evolution Green is the latest collection, incorporating environmental awareness into their messaging. Their merchandise can be found at exclusive retailers including Barneys New York, Maxfield Los Angeles, Ships Japan, Montaigne Market Paris, and other exclusive international boutiques.