The show opened with a live performance of the Original Score by the Devilâs Orchestra. Seats saved a pair of ear plugs for every guest âjust in caseâ it was too loud. It was definitely rockin in the main tent for Elmer Aveâs Fall 2008 debut show.
Form fitting jackets in Velvet and spray paint portray designs that take you to a scene where Interview with a Vampire meets Johnny Depp on a gauntly ghostly pirate ship where you are about ready to walk the plank into the depths of darkness and despair below. But thereâs something bold about their designs - something honest and effortless.
The ladies line encompassed stalkings with stiletto heals and garter belts paired with only silky lingerie tops, jackets and vests, but with a lighter feel than the menâs designs. The womanâs line portrayed mostly softer colors, such as white with and silver images of the American Flag and words of Betrayal. Hmm is there a message here?
As I exited the show extremely amped up and ready to rock the world! Walking next to me, one of the male models asked what I thought of it, with a mischievous look, and the first thing that came to mind was â Gunâs N Roses meets Doomsdayâ. Iâm not sure if this is quite what the designer was exactly going for! As I reflected on the show a little more, along with the history of Elmer Ave, I began to realize the depth and quality of this rugged line.
As for the âDoomsdayâ appeal, all of the models walked the runway in a slow zombie-like stance, wearing dark eyeliner, and displaying their heartfelt designs with words like "Hopelessness," "Despair," and "Brokenhearted," along with crossed war axes, old school crosses, and broken hearts with bullet holes. Some might say they were expressionless, or even ânight of the living dead likeâ, but the live rock music kept them alive and the show didnât miss a beat. Designer Day calls this line âfull of hope and despair,â reflecting on days of working for the masses.
Elmer Ave was created about 3 years ago in Los Angeles amidst the city streets of Hollywood. The line is backed by 4 designers, Jonny Day, Collin Pulsipher, Ward Robinson and Sean Murphy all in their 20âs and 30âs. Their âworkshopâ looks like a big warehouse oozing with raw creativity called âthe Compoundâ.
Their initial designs graced the closets of celebrities and highly acclaimed rock stars such as Motley Crueâs Tommy Lee, The Black Eyed Peasâ Will.i.am, Dave Navarro and actor Orlando Bloom. Beck was expected to make an appearance at the March 18th show in Culver City.
Day and Murphy came to Pulsipher for help with a skateboard apparel line, Afroman. The three later created a rock band and together designed the matching jackets for the group. Robinson joined the design team later after helping put together their first fashion show.
Elmer Ave at first glance might seem fit for only the rockers and the Johnny Deppsâ, however; I think they have a little something to offer everyone. Theyâve taken the line to another level creating designs for a much larger crowd and even taken the price tag down a little. So come on, take a walk on the wild side â Elmer Ave way.
For more information go to http://www.elmerave.com