Sensual, stylish and sexy are the signature words for Secret Room’s 2012 Emmy Gift Lounge, a luxury destination for celebs during award season.
During Emmy week at the elegant SLS Hotel in Beverly Hills, Secret Room presented to its private list of invited Nominees, Presenters, celebrities, VIPs, and media an opportunity to enjoy an elite environment with gifts, beauty services and hors’ d'oeuvres, all while tending to some very worthy charitable causes.
Sponsors included a wide range of creative, luxurious and select companies, which shared their products and services with industry taste makers and celebrities while giving back to excellent causes, such as human rights in developing countries and animal rights.
The event supported the SPCA Los Angeles (Society for the Prevention of Cruelty to Animals Los Angeles) which offers services include animal sheltering, cruelty investigation, adoptions, and humane education (spcala.com).
The SPCA LA collected donations from celebrity guests and had them sign dog bowls to be auctioned off with all proceeds going to the charity. Celebrities were encouraged to bring their animals to the Red Carpet Luxury Lounge and enjoy a special Yappy Hour which included pet swag from Conair Pro-Pets and "Mutt-a-tizers" from Buddy Meals for all the 4-legged guests.
Yappy Hour was one of the exclusive areas of the Wolfgang Puck Lounge and Tweet Suite created by the fabulous Sherri Scheck-Merrill. Sherri enlisted a bevy of beauties from the cast and crew of Fashionomics LIVE! who happen to be social media specialists to capture the fun from the event on Twitter, Facebook and Viddy, a popular new app that allows users to share snippets of video online.
Other aspects of the lounge included an onsite art gallery featuring amazing limited edition sculptures by Ko and a custom painting provided by Beverly Hills artist Daniel Maltzman, scrumptious sweets at the Goodbye Cupcake-Hello Bundt Cake Bar, make-up touch-ups provided by Dial M for Make-up and organic manicures provided by the Lollipop Nail Studio. The highlight of the lounge area was the Wet Your Whistle Brew Bar from Wolfgang Puck Coffee which offered a hot and iced Brew Bar that poured drinks to honor such nominated shows as, "Mad Men Haute Chocolate" and "The Big Bang Latte."
Celebrities who were gifted fabulous products and luxury trips via Secret Room Events’ elite group of sponsors include Emmy Nominees John Hamm (Mad Men), Zooey Deschanel (New Girl), Kevin Costner (Hatfields & McCoys), Mare Winningham (Hatfields & McCoys), Jon Cryer ( Two and a Half Men), Sofia Vergara (Modern Family), Mayim Bialik (Big Bang Theory), Glenn Close (Damages), Amy Poehler (Parks and Recreation), Ed Harris (Game Change), Ed O'Neill (Modern Family), Max Greenfield (New Girl), Mark Margolis (Breaking Bad and Emmy presenter), Cat Deeley (So You Think That You Can Dance), Dot Marie Jones (Glee), Christina Hendricks (Mad Men), Edie Falco (Nurse Jackie), Ty Burrell (Modern Family), Betty White (Betty White's Off Their Rockers) and Jason Ritter (Parenthood).
Guests also included Eva Amurri Martino (Californication), Lacey Chabert (Saving Seymour), Dominique Swain (Reaching from above),Ariane Bellamar (ABC's Beverly Hills Nannies) Rick Yune (The Man With The Iron Fist), Christine Scott (The InBetweeners) , Paula Abdul, Kaityln Black (Hart of Dixie), Lesley Ann Brandt (Spartacus), Isreal Broussard (The Bling Ring), Dyan Cannon, Jillian Clare (Missbehave and Victorious), Barry Corbin (Anger Management, The Closer), Patrick Cunningham, Patrika Darbo (Days of Our Lives), Keith David, Josie Davis (Hollywood Heights), Tony Denison (The Closer and Major Crimes), Andy Dick, Shannon Elizabeth, Lou Ferrigno, Lou Fusaro (Californication), Stephen Kramer Glickman (Big Time Rush), Laura Harring (Gossip Girl, NCIS), Estelle Harris (Greetings From Home, Seinfeld), Edwin Hodge (Cougar Town), Dylan Hyde, Jaime Hyder (True Blood), Margaret Judson (The Newsroom), Eric Ladin (The Killing), Kate Linder (Young and the Restless), Ana Lucasey (Secret Life of An American Teenager), Amadou Ly (Twilight Saga), Chris and Kyle Massey, Sofia Milos (CSI Miami), RJ Mitte (Breaking Bad), Samantha Mumba, Eloise Mumford (The River), Ryan Ochoa (Pair of Kings), Jackson Pace (Homeland), Kim Poirier (Four Saints), Lauren Potter (Glee), Jazz Raycole (My Wife and Kids), Chelsea Rendon (Oscar Nominated A Better Life), Chelsea Rickettes (Crooked Arrows), Julianna Rose (Khumba), Brandon Tyler Russell (Smitty), Erin Sanders (Big Time Rush), Hal Sparks (Lab Rats), Booboo Stewart (Twilight Eclipse), Eva Universe, Dante Brown (Won't Back Down), Lori Greiner (Emmy nominated Shark Tank), Kali Hawk (New Girl), Gabriel Jarret (Real Genius), Donis Leonard Jr (House of Lies), Eric Marsolf (Days of Our Lives), Leon Thomas (Victorious), Jake Austin Walker (The Chaperone), Sandra Vidal (The Bold and the Beautiful), Emmanuelle Vaugier (Deception), Emile Welman from The Overtones (Mrs. Eastwood and Company), Kurt Yager (Knife Fight and Sons of Anarchy), Melissa Claire Egan (All My Children), Kearran Giovanni (Major Crimes), Douglas Spain (Without Men), Emma Kenney (Showtime's Shameless), Eric Laden (The Killing), Chrishell Stause (All My Children), Briana Evigan (The L Word), Chase Masterson (Star Trek) and many others.
Celebrity and media guests were gifted a wide variety of amazing goodies, luxury trips, fabulous drinks and exotic sweets from Secret Room Events sponsors, including:
The Village Experience - www.experiencethevillage.com
The Village Cooperative is a 501(c)3 tax deductible organization that is working hard to create income-generating, sustainable businesses around the world to empower and uplift women and their families. They are currently fundraising to expand their artisan workshop in Thailand, open a community center and cyber cafe in Kenya, and support a micro-enterprise program in Guatemala. The Opportunity Collection of handmade jewelry makes perfect holiday presents and is a win/win idea for the women on your gift list.
Chocistry - www.chocistry.com and www.twitter.com/chocistry
Chocistry is the ultimate gift, combining aesthetic beauty with the finest taste in handmade, luxury chocolate. Each flavor’s name, ingredients and taste all serve a collective purpose…Chocistry indeed lives up to its delectable name.
Ro Sham Beaux - www.ro-sham-beaux.com
A chic selection of bracelets and lamps can be found at Ro Sham Beaux…sexy, stylish adornments for the body and the home!
Erica M. - www.ericam.net
Lacy, seductive legwear from Eric M…a fun and popular stop at Secret Room.
The Cheese Knife - www.thecheeseknife.com
An innovative, new way to make serving cheese and bread cleaner and easier…far from just a new gadget, The Cheese Knife really works.
Smile Science - www.smilesciences.com
Celebs grabbed up the chance to get this portable, new teeth whitener, which works in 60 seconds…an easier, faster way than ever before.
Freeze 24-7 - www.freeze247.com
Freeze 24-7® products a patent pending Age-Less Technology™; one of the most advanced technologies in the skincare market today. In an independent laboratory to conduct clinical trials to demonstrate and measure its effectiveness, 100% of the participants (everybody!) saw a 50-90% reduction of the visible appearance of fine lines and wrinkles within 10 minutes of application.
Poop Pac Dog Walkers Waste Case
Poop Pac Dog Walkers Waste Case…it’s stylish and practical. And your neighbors will thank you.
Small Paws United
Small Paws United spays and neuters the pets of low-income people, as well as free-roaming cats and dogs; they adopt and place rescued animals, mainly through monthly live adoptathons, advertisements, and Petfinder.
LYNEX Skin Care - www.lynex.com
Lynex operates under the belief that only the best quality natural ingredient sources are likewise the better and healthier option for any body application. Long before buzzwords like organic products were in the mainstream, Lynex developed and produced products under these principles. It's not just marketing -- Lynex believes in it.
Doggie DentalAID - www.doggiedentalaid.com
Doggie DentalAID and Fido Floss are innovative, important ways to promote healthy gums and fight bad doggie breath. Make sure your dog is a healthy, happy dog.
Bambooee - www.bambooee.com
Bambooee is stronger, more absorbent, more durable and cleans better than any paper towel. They are machine washable, reuseable, reduce waste, and help reduce our carbon footprint. One roll replaces up to 6 months worth of regular paper towel use. Just use one Bambooee cloth for 1.5 weeks and you saved yourself from buying 60 rolls of paper towels -- quite a savings!
Hollywood Pad - http://hollywoodpads.co
With built-in odor control and five-layer construction, Hollywood Pads are where fashion meets function in dog care!
Rosie and Friends - www.rosieandfriends.com
Rosie and Friends is a line of therapeutic bath and skincare for dogs, and each product uses a fine line of essential oils and botanicals.
Frenchies Kitchen - www.frenchieskitchen.com
Frenchie’s Kitchen offers fresh, cooked frozen food for dogs using natural, WHOLE ingredients from human quality foods. Their goal is to provide nutrient-rich dog food without harmful fillers or additives, keeping your dog healthy and happy while giving back to the community through support to rescue groups and no-kill shelters.
Party Panty - www.partypanty.com
Party Panty is a line of adorable panties with a pocket that zips from the inside of the panty via an invisible zipper. The panty holds your valuables so you can have a good time without the nonsense of carrying a purse or checking pockets all night. A panty with a plan!
Glitzy Bella - www.glitzybella.com
Glitzy Bella turns your favorite, everyday accessories into something fabulous! New to the website is their exclusive line of Glitzy Bella hand-made jewelry with Swarovski Crystal Elements, featuring stunning, one-of-a kind necklaces on suede, European rope, combined with Swarovski pendants.
Shuzi Products - www.shuziproducts.com
Shuzi strengthens and fine-tunes the human biofield, making your mind and body more resistant to the stress of any form, including electromagnetic fields (EMF), and harmful emissions radiating from electronic equipment such as cell phones, computers and hair dryers.
New Beauty - www.newbeauty.com
New Beauty Magazine is the ultimate authority in beauty treatment, a go-to source for what works in skincare and bodycare.
OPI - opi.com
A family-owned company committed to the highest quality products and to their customers’ well-being, OPI has long been a leader in the community and within the Professional Beauty Industry. Quite simply, OPI is dedicated to excellence.
Couleur Caramel - www.nat-cos.com
Natural Cosmetics Limited offers customers a sustainable, organic, natural solution for make-up and skin care; they are dedicated to the beauty of their customers, while respecting the environment.
Cap Rock Winery - www.caprockwinery.com
Celebs were delighted to sample and take home a bottle from Cap Rock Winery, which hails from small, domestic wineries dedicated to excellence.
Wolfgang Puck - www.wolfgangpuck.com
There’s never a dull moment in the life of Wolfgang Puck, and their Lounge at Secret Room featured treats you can purchase at fine grocery stores.
VuQo Vodka - www.vuqo.com
Distilled multiple times from the finest coconut nectar, the end product features exceptional richness and clarity. VuQo can be enjoyed on the rocks or with fruit juices.
Monte De Oro Winery - www.montedeoro.com
Monte De Oro Winery is one of Temecula's newest wineries with a passion for growing quality estate grapes, handcrafting premium wines and providing “the ultimate” wine experience for its guests. Monte De Oro Winery offers an oasis of wine excellence and beauty from our glass floor overlooking the barrel cellar to the spectacular 180-degree panoramic wine country views.
Chuao Chocolatier - www.chuaochocolatier.com
Chuao Chocolatier (pronounced chew-WOW) is the first Venezuelan Chocolatier based in the United States and Southern California’s premier artisan chocolatier. Founded in 2002, Chuao Chocolatier is pioneering “fusion chocolate” through a commitment to creating unusual, unexpected and delicious flavors using their secret blend of premium chocolate and fresh natural ingredients. Chuao Chocolatier has expanded the menu to include numerous hot chocolate beverages, pastries, gelatos and decadent seasonal creations. Available at Whole Foods Market, Dean and Deluca, and Crate & Barrel, as well as fine restaurants & hotels including Omni Hotels nationwide, La Costa Resort & Spa, Coupa Cafe, and Hard Rock Hotel. Truly, this chocolate is WOW!
G.H. Cretors - www.ghcretors.com
G.H. Cretors treats are unique in the fact that they hand craft each batch in old-fashioned copper kettles, but is equally unique in the special ingredients that they use. GH Cretors has chosen to use brown rice syrup (instead of corn syrup) for many reasons. Besides the fact that brown rice syrup has a wonderful crisp sweetness, unlike refined sugars, it doesn’t cause a sudden spike in blood pressure or a sugar “high” after it is consumed. Healthy and delicious!
Sweet E's Bakeshop - www.sweetesbakeshop.com
Sweet E’s minis give you just the right amount to satisfy your sweet tooth. They are the perfect size for parties, gifts or a sweet treat, and Sweet E’s was a frequent stop for celebs and media alike at Secret Room.
Dallas Prince Designs - http://www.facebook.com/dallasprincejewelry
Dallas Prince Designs is a luxury brand of jewelry inspired and created with the collector in mind. It is a timeless collection with elegance and grace to be preserved for the generations to follow.
Live Good Inc. - www.livegoodinc.com
How can you take great care of yourself while acting responsibly toward the environment? Live Good’s line of home products upholds each and every aspect of their mission. Everything Live Good sells is locally made, sustainably sourced and organic. And everything is designed to increase your quality of life. Live Good hasn't sacrificed luxury and beauty in their commitment to supporting practices that are ecologically and economically sound.
Celebrities and media were gifted with a plethora of fine gifts ranging from apparel to spirits to home décor – and their four-legged friends also received some tasty take-home treats!
Highly regarded in the entertainment industry for their legacy of elegance and fun in gifting lounge environments, the Secret Room supports a variety of charities while ensuring that everyone involved enjoys a true Hollywood experience.
The Red Carpet Luxury Lounge was covered by various media including OK!, STAR, The Huffington Post, KTLA news, LA Times, LA Weekly, and the famed CBS show Entertainment Tonight / The Insider.
For information on participating as a sponsor in a future Red Carpet Luxury Lounge please contact Amy at amy(at)secretroomevents(dot)com.
Published on Oct 01, 2012