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The 'Sears' Shop Your Way Digital Recharge Lounge - Heating Up Sundance Film Festival

By Meagan Sargent

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Located in the center hub of Park City, was the Sears Shop Your Way Digital Recharge Lounge. Celebrities, media, and tastemakers flocked to this lounge to not only see what they hype was about, but to get their hands on some great swag that came in handy with the cold weather of Park City, Utah.

With such an assortment of services and products for the celebrities, VIPs, tastemakers, and various forms of press that were in attendance it is no wonder how this is the suite to ‘see and be seen’. Broken down into multiple rooms, the Sears Shop Your Way Digital Recharge Lounge was a great way to kick off the week’s events for the Sundance Film Festival. Additional sponsors for this event were:

Gabrielle Wortman and Jason Rosen attend Sears Shop Your Way Digital Recharge Lounge on January 18, 2013 in Park City, Utah. (Photo by Todd Oren/Getty Images for Sears

Gillette Razors:

This brand put a unique spin on getting the low-down on what people prefer ‘Shaven or Stubble’ with a fun photo booth paired with a quick survey guests were able to snag shave gel and a razor. Couples are invited to kiss in-person – with and without stubble – to uncover which kiss is best: a kiss with stubble or smooth shaven skin. Couples arrived with stubble – first conducting an introductory interview, then kissing with stubble.  Men then shaved and the couple kissed again.  A short follow-up survey was conducted to determine which was truly more kissable.  Gift bags were awarded to all who puckered up: free Gillette swag for the guys and a Covergirl LipPerfection Jumbo Gloss Balm for the ladies!

 

Actress AnnaLynne McCord attends Day 2 of Sears Shop Your Way Digital Recharge Lounge on January 19, 2013 in Park City, Utah. (Photo by Todd Oren/Getty Images for Sears)

Sears:

"I can't believe this is Sears" seemed to be the common phrase at the Sears Shop Your Way Digital Recharge Lounge during the first weekend of the 2013 Sundance Film Festival. Celebrities flooded into the gifting suite over the course of three days and walked away with fashionable, new winter threads perfect for the chilly Park City weather.

Courtney Mazza and Mario Lopez attend Sears Shop Your Way Digital Recharge Lounge on January 18, 2013 in Park City, Utah. (Photo by Todd Oren/Getty Images for Sears

Lipton:

Lipton Ice Tea had their Park City Winter Cider as well as their signature Chai Tea on display for attendees to enjoy, and also assist with staying warm in the freezing temperatures of Park City. Adding to the fun was a cute yellow ski lift which made the perfect photo opportunity!

 

 

 

Published on Jan 23, 2013

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