Melanie Segal’s Platinum Publicity’s Lounge sat atop the roof of the Luxe Hotel in Beverly Hills On June 3 and 4 with a very sexy ambiance and a host of vendors presenting their luxury gifts to some of the 2011 MTV Movie Awards Guest. The gifting suite contained a variety of vendors in fashion, health, beauty, cuisine and electronics.
Red Cross was also there to give information about natural disasters preparedness. Exclusive items were signed by the celebrities and will be auctioned off with 100 percent of the proceeds benefiting the Red Cross.
Talent included: Niecy Nash, Alexys Nycole Sanchez, Chuy Bravo, Alexis Bellino, Creed Bratton, Ernie Hudson, Frankie Muniz, Amber Stevens, The Electric Barbarellas, Reid Ewing, Steve-O, Annie Ilonzeh, Candace Cameron Bure, Tessa Thompson, Bella Thorne, Hope Dworaczyk, Kimberly Elise, Melinda Clarke, Noah Munck, Chris Massey, Efren Ramirez, Greg Finley, Kyle Massey, Leon Thomas III, Sasha Pieterse, Tasha Smith, William Fichtner, Edi Gathegi, Kayla Ewell, Layla Kayleigh, Rick Gonzalez, Ross Mathews, Steve Blake, Theo Ratliff, Tyler Blackburn, Anna Maria Perez, Spencer Grammer, Deanna Pappas, Holly Dust, Jareb Dauplaise, Michael Stagliano, Charity Shea, JR Bourne, Ruthie Alcaide, Vincent Martella, Ophelia Lovibond, Zendaya Race, Jacqueline MacInnes Wood, Maria Canacas Barrera, Josh Sussman and Lisa Leslie.
The American Red Cross Los Angeles Region was educating everyone with a “Just Be Ready, Prepare Together” emergency documentation bag. Guests were also given a quick list of safety tips. www.redcrossla.org
DDF has cleansers, moisturizers and protectors, like two Anti-Aging Restorative products to treat all skin ailments: acne and hyper pigmentation. Products include Advanced Micro-Exfoliation Cleanser (speeds up surface cell change; stops blemishes) and Advanced Eye Firming Concentrate (quickly strengthens; lessens puffiness and wrinkles). www.ddfskincare.com
Unique Vintage offers the cutest clothing that will take you back to the ’20s, ’30s, ’40s, ’50s or ’60s. There is something for every member of the family. www.unique-vintage.com
Blu gave attendees the opportunity to smoke with their starter kit containing two electronic cigarettes, one wall charger, one USB port and a five-pack of flavor cartridges. They look, feel and taste like a cigarette but without tobacco or ash. It’s an alternative to traditional smoking. - www.blucigs.com
Dulcenea Lingerie displayed a couple of their elegant intimate apparel. Dulceana is name after the novel character love interest in “Don Quixote” it was Don Quixote’s true love and she depicts the perfect woman. www.dulcenealingerie.com
Paciugo Gelato & Café had the most delicious gelato. Guest couldn’t choose just one. Coupons were given to try more at the Hermosa Beach location.www.paciugo.com
Another sweet treat, Sugar Babies Cupcakery had a full table of cupcakes in a tiered formation for sweet toothed guests to indulge with. The company can be seen all around Los Angeles at various food events. www.sugarbabiescupcakery.com
Friandise Pastries Inc. make their scrumptious pastries with fresh ingredients by hand. A variety of cupcakes and cookies were given. The Los Angeles-based bakery was formed by pastry chef Kirby Galli who also produces gluten-free and vegan petite desserts. The bakery also makes cakes for weddings or special events. www.friandisepastries.com
One World Vegetarian Cuisine’s passion is to provide healthy vegan food that will appeal to everyone. Right on site they cooked a vegan cuisine that looked delicious. One World Vegetarian Cuisine is available for events and catering and located in West Covina. www.oneworldveggie.com
Arta Tequila is translated to “the art of tequila and is a very smooth tequila that was poured right from a barrel. Tequila lovers have three choices: Arta Silver, Arta Reposado and Arta Anejo. www.artatequila.com
Cheeky Cosmetics is one of LA’s top makeup and hair agency that can travel to the client to make him/her gorgeous for a fashion shoots, print pieces, video opportunities and brides. www.facebook.com/cheekystyle
LAshX by Makeup Mandy is the luxury brand in eyelash extensions and after-care. Attendees received the newest LAshX Gel Cleanser which sustains the life of extensions by two weeks and continues lash growth. www.lashxla.com
Ed Hardy displayed their signature baseball hats and bold colored T-shirt apparel. www.edhardyshop.com
The Original B Bag from Lisa Berck has designs for all ages and moods and can be worn for the everyday look or a night on the town. The B Bags are small handbags perfect for containing the necessities: card wallet, mobile device, lipstick, pen and even a passport. www.mybbag.com
Sorrelli Jewelry brought its Mimi Collection to the lounge and gifted attendees and celebrities a choice of necklace, bracelet or ring. Based in Kutztown, Penn., Sorrelli pieces can also be found in retail stores across the country. www.sorrelli.com
The natural way to keep your nasal passages fresh and clean. NeilMed Pharmaceuticals has developed a starter kit that includes the NeilMed Sinus Rinse, Nasal Mist Saline Spray NasoGel and a porcelain Neti Pot. www.neilmed.com
“Think Before You Bite.” Biodegradable Produce Wipes and a Seafood and Poultry Wash by Eat Cleaner. A natural line of food wash and wipes and no pesticides, waxes or contaminants. The line offers Food Wash, Great for on the road trips to clean your fruit or veggies. www.eatcleaner.com
Ritual Cleanse promises to increase energy and decrease your waistline with their 100 percent organic cleanse that is fully customizable and delivered right to your home. The cleanse comes in different varieties: classic, seasonal or custom. www.ritualcleanse.com
Grace Digital Audio has created a water proof speaker case - The Eco Extreme. With a 30-hour battery life and perfect for rugged terrain. It allows devices like the iPhone, Droid, Blackberry and iPod to be protected in extreme conditions while playing music. It’s floatable and shock proof and available in black, blue, orange, yellow and green. http://www.gracedigitalaudio.com/eco-extreme-p-113.html