The 2012 Hard Rock Cafe Style Lounge was hosted by Gamila Smith, Celebrity Stylist from VH1’s “Rock ‘N’ Roll Fantasy Camp” and Founder of Shangri-La of Luxury Style& Press Room and co-hosted by Tamara Conniff, Music and Entertainment Expert from The Comet. Eddie Kramer, music engineer of legends Jimi Hendrix, Led Zeppelin and KISS to name a few, was on-site as the special featured guest.
Celebrities who appeared include Tamara Conniff, Eddie Kramer, American Idol star Kimberly Caldwell, Malin Ackerman, Sally Kirkland, Billy Gibbons (ZZ Top), Abigail Klein, Lisa D’Amato (America’s Next Top Model All-Star Winner), and many more.
Located at the Hollywood and Highland Center, beside the world-famous Kodak Theater, and just steps away from Grauman’s Chinese Theater and Hollywood’s starry Walk of Fame, the 20,000-square foot Hollywood Blvd Hard Rock Cafe location hosts the world’s greatest rock ‘n’ memorabilia collection.
The Style Lounge hosted a special guitar courtesy of the Hard Rock Cafe to benefit St. Jude’s Children’s Research Hospital, one of the nation’s top children’s cancer research hospitals.
It was hosted by Gamila Smith, celebrity stylist, co-host Tamara Conniff of The Comet, and special guest music engineer& photographer Eddie Kramer, who also launched his book “The Golden Age of Rock and Roll 1967-1973” (eddiekramerarchives.com)
Eddie Kramer has a background of 50 years of creating music in studio:
“These images chronicle my years working with some of the most creative artists of any generation including Led Zeppelin, The Beatles, Rolling Stones, KISS, Traffic, Peter Frampton, John Mellancamp, Bowie, Carly Simon and Jimi Hendrix”
Luna Scarfs – www.lunascarfs.com
Luna Scarfs are made of 100 % silk, and just launched. The silk-patterns have we chosen together. Some patterns are paired with velvet, and others are limited edition. AJ Newton is the creator of Luna Scarfs, and also Kramer's partner in the apparel business.
Andrew Charles – www.andrewcharles.com
A new contemporary line from Andy “Andrew Charles” Hilfiger, VP of Merchandising – and also known as the brother of Tommy Hilfiger. Steven Tyler and daughters Chelsea and Mia joined Andy Hilfiger at Macy’s – Herald Square to celebrate the launch of Andrew Charles on October 14th, last year.
Duuya – www.duuya.com
The designer, Jaga Buyan, was born in Mongolia, she took her chance in 1999 and came to the US to fulfill the “American Dream”. She then created a collection that is very versatile avant-garde couture, which she launched on Melrose Avenue in 2004.
Volcom – www.volcom.com
Volcom Jeans brought an array of jeans for those in attendance to view. Of course the classic jean style, which are always ‘oldies but goodies’, Volcom even brought additional styles as well.
Goorin – www.goorin.com
In 1895, master craftsman Cassel Goorin sold his first hat off a horse cart in Pittsburgh, Pennsylvania. Cassel's sons – the Goorin Brothers – continued the tradition of hat making when they moved the family business to San Francisco in 1949. Today, Goorin Brothers is led by Cassel's great grandson who remains dedicated to the art of bold hat making by crafting hats inspired by San Francisco's rich artistic community.
AERIAL 7 – www.aerial7.com
AERIAL7 was created in 2008 by three friends from different backgrounds who share a common vision for building unique audio products influenced by their passion for art, music, street culture, fashion and the active lifestyle that they live and breathe.
Since AERIAL7 began, the team has strived to be at the forefront of merging fashion and technology, introducing unique materials, finishes, original wearing styles and impressive acoustics that redefine headphones as a fashion accessory.
Smashbox – www.smashboxcosmetics.com
Smashbox believes life is your photo op, the world is your set - so be camera-ready in a flash with studio-tested cosmetics. With Smashbox you can achieve a professional make-up look without needing your own make-up artist.
Nick Chavez Beverly Hills – www.nickchavezbeverlyhills.com
As a young boy from Yuma, Arizona, Nick Chavez dreamed of one day having an exciting, glamorous life. Being the second-oldest of seven children, Nick was no stranger to hard work as one of the family’s ranch hands. But it was his skill at grooming the family’s horses and his determination and confidence that led him to grow. Armed with just his scissors (and a fierce sense of style), Nick took his natural talents to the next level by creating hip, trendy hairstyles for his siblings and members of his extended family.
Burt’s Bees – www.burtsbees.com
Burt’s Bees were giving away their signature all natural home-made beeswax lip balms.
Gibson Guitar - www.gibson.com
Gibson Guitar had its lovely guitars on display for those in attendance to enjoy and strike a tune!
Dirtee Hollywood – www.dirteehollywood.com
Incorporating vintage and fabrics that are in style, Dirtee Hollywood, is a favorite among true trendsetters. Dirtee Hollywood creates new styles by using different fabrics and wash techniques, which always serve as a personal favorite of mine.
Single Dress – www.singledress.com
The complete mix of confident, sexy, and feminity, Single Dress, stands for individuality of style and confidence. Co-founded by Galina Sobolev and Michael Sobolev, Single was conceived to reaffirm every woman's zest for life, romance and luxury.
Sistas – www.sistasjewelry.etsy.com
“We have always been inspired by different cultures in the music business, the way they adorn themselves, and their traditions and their artistry,” said Sheena and Catalina, the two ‘sistas’ from Sistas Jewelry, “The ideas come from various travels, coupled with our backgrounds in the creative arts and design, and our endless desire to create”.
Drunken Udder Ice Cream – www.drunkenuddericecream.com
Drunken Udder Ice Cream brought an assortment of cool tasty treats for those in attendance to enjoy. There were so many flavors to choose from, everything from ‘Bourbon Salted Caramel’ to ‘Caramelized White Chocolate Godiva’, there was definitely something for everyone.
Eruption USA – www.eruptionusa.com
The Eruption is here! Eruption is the most advanced all natural dietary supplement on earth. Its versatility is like nothing you have experienced! Just add Eruption to any liquid and you’ll get the energy you need without the drop-off of other products.
Moves With You! The versatility of an Eruption packet enables it to be taken anywhere – international flights, the club, the office – wherever you need a boost. Eruption utilizes the most progressive technologies and ingredients to give you energy at the moment and time you require it.
Where will your next Eruption happen?!
Marge’s Bakery – www.margesbakery.com
WestbrookMaker.com is handmade hats from Venice, California, and was founded by Nick Fouquet and Gregory Westbrook in 2011.In their hat design they use drawings from their Venice lifestyle, as well as their background in design, music, fashion, and art.
Additional sponsors include: Shangri-la of Luxury, Jaga, T&A, Michael Stiegler, Epicuren, B Swim, Spitfire Girl, Dawn Stark Designs, and Eon-H.
A day full of great swag and not to mention all in attendance, the 2012 Grammy Suite Presented by Hard Rock Café, was one for the books and a sure fire way to ring in award season!