GBK 2011 American Music Awards Lounge Review - Snoop Dogg, Nas, Lil’ Jon and Far East Movement Picked Up a Load of Swag at the ‘Rock n’ Royalty’ Themed Event

From afternoon to happy-hour, GBK, the luxury lifestyle gift lounge and special events company, had their ‘Rock n’ Royalty themed gift lounge to honor the nominees and presenters of the music award show and other VIP guest at the SLS Hotel in Beverly Hills on Nov. 18 and 19. Since it was earlier and separate from the stage lounge during the award show, the celebs had no jumpy jitters—just a good time with happy people and posing for the paparazzi and treated to live music, a sushi bar, delicious sweets, cocktails and a big bag of swag of an array of innovative, unique and trendy electronics, beauty and fashion products.

Kyle and Chris Massey

As always, president of GBK, Gavin B. Keilly, donated proceeds to three charities: Cuddly Bags, created by 10 year old J’Rose, provides comfort items to children entering the foster care system.  Drawing Hope International uses visual art to join thousands of sexual assault survivors from every state in the U.S. and 150 other countries into a healing community which supports to connect with their own strength, see their beauty and embrace their freedom.  The Art of Peace Charitable Trust advocates for weapons reduction in the United States. A limited edition California Peace Angel print was gifted, signed by the artist Lin Evola. This print represents the hope for a violence-free future.

Michael "The Situation" Sorrentino

Billy Gibbons Grammy nominated guitarist ZZ Top

The American Music Awards Gifting Lounge hosted to this year’s A-List celebrities, including LMFAO (nominated for “Best Pop/Rock Group” and “Best New Artist”) Snoop Dogg, Nas (“Nasty,” “IIImatic” considered to be the greatest hip hop album of all time “If I Ruled the World”), Lil’ Jon (“Get low,” “Lovers & Friends,” “The Celebrity Apprentice” Season 4), Billy Gibbons (Grammy Nominated guitarist, ZZ Top), Mike “The Situation” Sorrentino (MTV’s “Jersey Shore,” “Dancing With The Stars” Season 11), Soulja Boy (“Kiss Me Through the Phone,” “Turn My Swag On,” “Crank that”) Paul Wall (“Grillz,” “I’m on Patron,” “Break Em’ Off”), Stacey Dash (“Single Ladies,” “Clueless”), Omarion (“I Get It In,” “America’s Best Dance Crew Judge”), Y.G. (“Patty Cake,” “Toot It and Boot It;” first West Coast rapper signed to Def Jam),  Too $hort (Multi-Platinum rapper/producer “Blow the Whistle”), The Dream (“Rokin That Thang,” “Shawty is a 10,” co-wrote “Umbrella” for Rihanna), New Boyz (“Better With the Lights Off,” “You’re a Jerk”), Far East Movement (“Like a G6”), Brooke Hogan (Actress-“Brooke Knows Best,” “Hogan Knows Best,” Singer –“About Us”), Jackie Christie (VH1’s “Basketball Wives L.A.” Wife of Doug Christie), The Cataracs (“Bass Down Low,”“Like a G6”), BG5 Girls (“Unbreakable,” “Scratch”), Galen and Jenna Gering (E!’s “Dirty Soap”), Kyle Massey (“Get Over Here,” “The Electric Company”), Skylar Grey (featured on Diddy-Dirty Money’s “Coming Home,” Dr. Dre’s “I Need a Doctor”) Taio Cruz (“Dynamite,” “Higher”), Christina Fulton &Weston Cage (New single, “Thank You,” new album debuting in January “Uncaged,” has son with Nicholas Cage), Christian Serratos (Angela in “Twilight” movie series), Edi Gathegi (Armando Munoz/Darwin in “X-Men: First Class,” Laurent in “Twilight” film series),  and Winner of NBC’s “The Voice” (Season 1) Javier Colon.

Brook Hogan

Bronson Pelletier “Twilight” movie series (Jared)

Live musical performances by FREQUENCY 5, Paul Nagi, Mike Burke, Angelyna Martinez, Deqn Sue, Brad Standley & The Foxflies, Stazz, JDrew, Neon Fangs, BARCODE and DJ etudes will be spinning.

Booboo Stewart “Twilight” movie series (Seth), “Beowulf”

The GBK sponsors were:

Revitalize Advanced

For new natural lashes Revitalize gifted their Advanced Eyelash conditioner and Revitalize Mascara. For natural hair growth Hair by Revitalize was given away.

NYX Cosmetics -

Cali Swag District

Ladies who stopped by the Nix cosmetic booth loved the on hand makeup artist who showed them what fall colors pop this season. The Nyx girls gifted guests a Nyx bag including the Trio Eyeshadow in Rock and Roll, Slide on pencil in Gun Metal, Propel My Eyes Mascara, Pump It Up Lip Plumper in Scarlett and Advanced Salon formula in Black.

Rock & Roll Fantasy Camp –

Sponsoring the event Rock and Roll Fantasy Camp donated 6 guitars signed by celebrity favorites for auction.

Real Food. Real Life. -

GBK gft bag products

Founder and creator of Ferm Flora, Tamara Yapp was on a quest to cure her son who was diagnosed with autism and suffering with colitis and Crohn’s disease. Her success on that mission transformed her life. Ferm Flora is a natural, certified organic, fermentation technique/process using probiotic flora which are organisms that contribute to your health and balance of the intestinal tract—the good bacteria.

United SGP -

With the new iPhone4s and iPad craze this season it was only proper that SGP gifted their iPhone and iPad luxury cases.

The IndiExhibit -

The IndiExhibit gave away their signature jewelry, bath and body products, candles, accessories and more.

Chaka Khan

Lotty Dotty

Lotty Dotty provided their new revolutionary T-shirts that you can play dress up with! Each shirt consists of a doll of choice that can be dressed up in gowns or dressed down in casual bows.

 My Pillow Inc., -

A good night’s sleep is now available through the comfort of the most comfortable, adjustable and healthiest pillow.

J.Nicole’s Inc

J. Nicole handed out a gift bag that made sure guests will be looking their best! The bag contained Obagi medical skincare products and gift cards for set of Novalash Candied Permanent Eyelash Extensions, a house-call massage as well as $100 worth of services at the salon or spa.

Fanny Wang -

Mix and matched colors were available for guest through Fanny Wang stylish headphones.

Discrete Sport LLC –

Discrete beanies and hoodies were gifted for guest to stay warm and sporty through out this winter.


Sushi Popper was making portable sushi to go! You can enjoy your sushi on a stick and take it to go.

Polkatots Cupcakes -

Polkatots Cupcakes knows what delightful treats guest love! Party favor boxes with cupcake ribbon and a gift certificate were gifted.

GBK, formerly GBK Productions, specializes in entertainment marketing integration and widely known in the entertainment industry and offers its clients a full range of marketing services.

For more information contact (310) 467-9665 or go to


Photos by  Tiffany Rose and Rebecca Sapp

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