Sundance Film Festival is known for cutting edge films, celebrity sightings and prime networking parties and lounges. This year, the CW3PR RE:treat was a stand-out amongst the swag suites with a partnership with Entertainment Tonight as their main filming hub, boasting 360-degree views of Main Street and the surrounding snowy mountains.
Many of the film and music industry’s elite came in droves for a little rest and relaxation, and were exposed to an eclectic assortment of well-known brands as well as Utah‘s local artisanal foods inside The Sky Lodge’s main space and famous rooftop bar, named by USA Today as one of the top 10 in the nation. RE:treat also boasted the official filming platform for leading national entertainment news program Entertainment Tonight.
“This year we were extremely proud to provide a platform for many established, leading national brands and – in the independent Sundance spirit – a chance for local ParkCity and Utah businesses to gain some deserved exposure with the entertainment community as well,” said CW3PR CEO and Founder Charley Walters. “As usual, the luxurious Sky Lodge made an ideal home for both our filming, gifting and nighttime partying, and we’ll be back with an even larger presence in 2013.”
The lounge, located at the Sky Lodge, featured gifting from an eclectic assortment of brands including:
Alex Stein – fine jewelry: A large dash of wit translates into jewelry that is wearable art. Show stopping custom fine jewelry with a modern approach using precious metals, gem stones, pearls and funky found pieces. http://www.alexsteindesign.com
Burt’s Bees – featured an assortment of skin products designed for men and women. At Burt’s Bees, the word "natural" means only one thing. It means "harvested from nature." Burt's Bees is an "Earth Friendly, Natural Personal Care Company." We create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you. http://www.burtsbees.com
David Noble & Co fine jewelry: Custom Jewelry Artist David Noble hand makes all of his pieces, using gold silver, pearls and precious stones. http://davidnobleandco.com
Eruption Effervescent Energy: Low calorie, low carb energy drink mix. Eruption gives you the energy you need and keep a healthy lifestyle. “Kick The Can And Pocket The Packet” today and unleash the power of Lava Lime Eruption. http://www.eruptionusa.com
Expression Rings/Bling for a Cause: Charity themed handmade rings by Holly Freese. The rings are woven out of bicone Swarovski Crystals and Miyuki Delica Seed Beads. A portion of the proceeds of each sale are donated to charity in the name of Mike Kacynski a friend of the designer who died from cancer. http://www.expressionringsofhope.com
Natrol: Natrol has been making quality vitamins and supplements for 30 years. They brought many of their best sellers to the festival. Some of the celebrity crowd favorites were their vitamin B-12 tablets, MRI Performance and PROLAB who featured an "Enhance Your Sundance" experience of healthy vitamins and supplements. http://www.natrol.com/
Patron: Among many signature Sundance cocktails they hosted a gourmet hot chocolate bar paired with their XO Cafe tequila. Did you know that it takes 60 hands to make one bottle of their finest ultra-premium tequila? http://patrontequila.com
Remix watches: Hip and fun watches which shone as bright as the Sundance stars. 3 LED's hidden underneath the face light up the face of every Remix Watch displaying a pulsating rainbow of color. RemixWatches come in a wide variety of fun colors! With a unique Interchangeable design, you can 'Remix' your watch colors by easily snapping out the face of one watch, and trading it with the face of another. http://www.remixwatches.com
Vanity Girl – lighted Hollywood-style vanities and mirrors. http://www.vanitygirlhollywood.com
Vita Coco – coconut water: Vita Coco's an all-natural, super-hydrating, fat-free, cholesterol-free, nutrient-packed, potassium-stacked, mega-electrolyte coconut water. Sure, Vita Coco is stacked with potassium, and is as natural as natural gets (some say it’s like putting a straw in a coconut). http://vitacoco.com
Who Say: The latest videos, photos, and news directly from your favorite, celebrities, athletes and influencers. http://www.whosay.com
Paul Mitchell and their new Mitch line – hair styling at the Mitch Style Bar, Coffee Bean & Tea Leaf – CBTL Single Serve Coffee Machines, Tarte Cosmetics – high-end cosmetics and make-up touch-ups, An exclusive Senerio photo set from celebrity photographer John Ganun, Groupon – gift cards, Lyon Fine Jewelry - charity themed bracelets
Saturday night, Give Back Hollywood and Children’s Miracle Network teamed up with VIBE to bring Sundance the hottest party at The Sky Lodge. Party attendees included Estelle, Toni Braxton, Curtiss Cook and many more who gathered in support of Children’s Miracle Network.
Celebrity guests who stopped by the opening weekend of the festival included: Emily Blunt (“The Devil Wears Prada), Kate Bosworth (“Superman Returns”), Liv Tyler (”Lord of the Rings”), James Marsden (“27 Dresses”), Elizabeth Olsen (“Martha Marcy May Marlene”), Lake Bell (“It’s Complicated”), Ryan Kwanten (“True Blood”), Ty Burrell (“Modern Family”), Anthony Mackie (“Real Steel”), Alison Janney (“The West Wing”), Danny Glover (“Dreamgirls”), Justin Long (“He’s Just Not that Into You”), Victoria Justice (“Victorious”), recording artists Jason Mraz, Estelle and Toni Braxton, Nia Vardalos (“My Big Fat Greek Wedding”), Cuba Gooding Jr. (“Red Tails”), David Bianchi (“Filly Brown”), Britt Robertson (“Scream 4”), Kacee Stroh (“High School Musical”), socialite Tinsley Mortimer, Traci Lords (“Zack and Mimi Make a Porno”), Andrew Keegan (“10 Things I Hate about You”), and many others.
The Sky Lodge was the place to be all weekend playing host to the gifting suite, Vibe/Give Back Hollywood party, Detropia premiere party, Paige Management AFC/NFC Football Viewing party benefiting Children’s Miracle Network Hospitals (Trueheart Events), and the Slated Film Financing party.