The Secret Room Emmy Style Lounge 2010 - Benefiting Operation Smile at the Petersen Automotive Museum

The Secret Room, a Luxury Celebrity Gifting Suite company invited nominees, presenters, stylists, media and select talent to the Secret Room 2010 Emmy Style Lounge at the penthouse of the Petersen Automotive Museum to benefit Operation Smile. Celebrities came out to help support Operation Smile and get red carpet ready with diamonds, jewels, gowns, spa services, cigar lounge, luxury travel and more! Guests strolled around the suite picking up great swag while enjoying delicious cocktails, wine, hors d'oeuvres and fabulous desserts.

American Cupcake

This is the mission of Operation Smile: “Operation Smile mobilizes a world of generous hearts to heal children's smiles and transform lives across the globe. We believe that all children deserve to live their lives with dignity. And for those suffering from cleft lip, cleft palate or other facial deformities, dignity begins with a smile.

Actress Susie Abromeit

Driven by our universal compassion for children, we work worldwide to repair childhood facial deformities by delivering safe, effective surgical care directly to patients. The global partnerships we create, the knowledge we share and the infrastructure we build leave a legacy that lives well beyond our medical missions, making a lasting difference in our world.

Our impact is felt not just through the children we heal, but through the daily transformation of donors, volunteers and staff as we fulfill our shared vision and see immediate, life-changing results.”

Caribbean Living Magazine presented celebrities and VIP’s with amazing all-inclusive seven day trips to the Caribbean with their choice of venue.  Caribbean Living Magazine is the place to go for information on the Caribbean.  The magazine features stunning full color photo's of the Caribbean.

Caribbean Living Magazine

Russell-Ward Design Studio was gifting celebrities with their choice of their beautiful silver necklaces and rings.

Two Handsome Actors Pose With Designer of Russell-Ward Design Studio

Lashem lash serum for eyelash growth with no chemicals and no eye color change. It has a dual patented formula that makes it the most advanced lash enhancing product.


The Girls of Lashem

VIP’s were treated to bottles of MonaVie, a body-beneficial blend of 19 fruits and Wellmune®, which has been clinically shown to strengthen your body's immune defenses. Formulated with AçaVie™—the purest, most potent form of açai available—this scientifically advanced juice combats cellular oxidation while helping protect your body year round. It's your daily defense for a healthier life.


The Fry Girl was frying up delicious treat, like many flavored mini donuts lightly sprinkled with cinnamon sugar, vanilla, chocolate, raspberry, powdered sugar, Vermont maple sugar, or Oreo Cookie crumbs and delicious gourmet French fries with exotic toppings.

Handsome, Rossi Morreale of Dancing in The Dark Enjoys the Fry Girls Donuts.

El Leon Spa was treating the VIP guests to healing massages throughout the day and the El Leon crew definitely has just the touch. Guests also left with a massage gift certificate at the El Leon spa. Hey, schlepping those SWAG bags gets heavy! Ok, ok—the celebrities have escorts carrying their bags, but still.

You Rock Guitar is the world’s only mobile digital guitar. It bridges the worlds of video games and playing real music and features 5 different ways to rock as a digital guitar, as a game controller, a MIDI controller, as a USB controller for Mac or to play along with iPod MP3 player. It’s the world’s most innovative midi and USB guitar. Celebrities were very excited to be taking this home and start jamming with it.

You Rock Guitar!

Melissa Lew says of her jewelry “If I were to describe my jewelry style in 4 words, they would be green, eco-friendly, sustainable, and organic. My work is strongly influenced by my Chinese heritage and that includes a deep respect and esteem for nature. I work primarily with recycled fine silver and bamboo.” Melissa gifted everyone with their choice of her lovely bamboo charm necklaces.

Melissa Lew Jewelry

The ladies at the suite were trying on their favorite pair of beautiful Miucha shoes made in Brazil to take home.

Earthly Body is a respected, family-owned company that has been creating high quality; hemp oil based all natural skin care and hair care products since 1994. Earthly Body is one of the pre-eminent manufacturers of hemp-based natural body and skin care products, with products that smell oh so good too!

Earthly Body Natural Skin and Hair Products

Digital Playground was one of the hits of the event with their sex novelties including little item that looked like a necklace, but was actually a vibrator. I kept seeing the people that were going to the various EMMY suites wearing this little item all day.

Digital Playground Sexy Adult Toys

Belly buds go on a pregnant mom’s tummy and play music and voices to the womb so your bundle of love can hear prenatal music and familiarize your baby with loved ones voices, soothing sounds or whatever you like.

FANIÉ are amazing botanical skin products for head-to-toe holistic health and beauty that’s been used successfully by men and women the world over for nearly 50 years. FANIÉ products are natural, realistic solutions for skin, hair and nail care. Their slogan is “No Promises, Just Results.” FANIÉ is the originator of organic facelifts & body wraps.

FANIÉ Products for Beautiful Skin has women’s intimate fashion solutions.

Menbur was gifting their lovely evening bags.


California Exotic Novelties was at the suite with an assortment of various types of sexy toys for sexual wellness.

California Exotic Novelties

Bling cases had an enchanting array of over the top flashy cell phone cases for the celebs to choose from for their phones.

Bling Cell Phone Cases

Charity Charms are charms to change the world. They have slogans of charities on them and help promote these important causes.

Bullets 4 Peace is a jewelry line made out of real recycled bullet

casings from Israel.

The Cigar Guys come to you with their cigar rollers and show you how to roll your own.

Custom Candy Buffet came to the event with a buffet of candy treats!


Custom Candy Buffet

New Beauty is a magazine and they also have a deluxe sampling called the “test tube program” which sends you a large plastic tube filled with a group of great new products to try. Every three months the products change.

New Beauty

Visine was introducing two new products. Visine’s Maximum Redness Relief drops and their non-greasy wipes that can be used to refresh the eye area and will even take off makeup.

American Cupcake gave us a box of their yummy cupcakes and all day they had displays of cupcakes to eat to our hearts content.

Las Vegas Cut was launching their new diamond cut.

Cynergy gave bottles of their lightening cream and their tinted moisturizers.

Eliminink is a process where they remove tattoos without leaving scars.

Cynergy Lightening Cream and Tinted Moisturizers and Eliminink


The Kahala Resort was promoting their beautiful hotel in Oahu, Hawaii.

Clothing for men women and children. No Sleep is a unique product line of casual to dressy attire. This collection consists of quality materials and trendy designs with a positive message that reflects your passion, strength and uniqueness. Spread the message–No Sleep!

Butterfingers? Who doesn’t love Butterfingers? They now have a Butterfingers with a crunchy center that doesn’t stick to your teeth.

Secret Room Events, owned by Amy Boatwright and Rita Branch is a is a luxury celebrity product placement and brand marketing company that produces celebrity gifting experiences where representatives of companies can interact with influential people and promote their products and services in impeccable style. This very specific kind of marketing experience affords companies the opportunity to interact with celebrities, putting their brand directly into the hands of those well known enough to garner coverage from the most influential press outlets in the business. Celebrity support is an extremely effective way to launch brands into the mainstream.

All Photos @ Judith Orr Photography



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