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The
co-founders of
MULtieMEDIA, Brittney
Lipsett and
Kathleen Petrones,
know the ins and outs of SWAG.
These
girls have been creating and distributing celebrity gift bags for over two
years with
MULtieMEDIA, adding on to
several years of prior experience from other respective companies.
MULtieMEDIA
combines
marketing, PR, VIP gifting, and corporate sponsorship into one business in
order to serve several companies on multiple levels.
This multifaceted business devised
the 2007 Recording Academy Celebrity Gift
Bags full of high-end luxury goods.
Celebrities dove into:
Agua Luca
Ultra-Premium Brazilian Cane Rum
, the leader of sugar cane based Brazilian
rums, with a chic, decorative, yet simple bottle.
www.agualuca.com
Alberto Culver’s
St. Ives
body scrub and three in one Soft & Beautiful oil for sensual smoothness and
relaxation.
www.albertoculver.com
A
$1000 gift certificate from
Blue Star
Jets for a private jet ride to any destination.
With the busy schedules and traveling needs
of celebrities, this is more of a necessity.
www.bluestarjets.com
A
one week pass to any
Equinox
location across the United States.
Staying fit and trim, especially while on location and during travels,
is crucial for celebrities.
www.equinox.com
Eternale
skin care products,
infused with organic ingredients, makes every celebrity “feel beautiful in
every cell.”
Kit comes complete with
facial wash, facial peptide-C serum and facial day complex.
www.eternale.com
Fox River bio-fiber
socks
,
made from 100% biodegradable corn, fit the “green” theme in Hollywood this
year.
www.foxriver.com
Complimentary
shirts and pants from
Haggar Clothing,
a menswear company, perfect for a formal occasion or a day of golf.
www.haggar.com
Jivin leather
bracelets
that are customizable and personalized.
www.jivin.biz
The
newest fragrance from
Kenneth Cole,
RSVP.
Celebrities much look and smell good
after all.
www.kennethcole.com
A
selection of
Lipton Pyramid Teas,
defined by long leaves, real pieces of fruit, herbs and natural flavors encased
in a gossamer pyramid shaped bag that offers a great aroma and pleasant taste.
Tea is also known for its health benefits and antioxidants.
www.lipton.com
Panasonic
Headphones from the company’s newest
line.
Inspired by the headphones of
generations past,
Panasonic has created
a line of retro headphones perfect for any music fan.
www.panasonic.com
A
new scent of bubble bath from the
Philosophy Skin Care line, known for its
unique and relaxing bath products.
This
new formula combines luxury, bubbles, and aromatherapy.
www.philosophy.com
$20
off of any spa service from
Red Door Spa
for an afternoon of pampering and stress relief.
www.reddoorspas.com
Designer
sneakers from
Superga shoes.
Celebrities simply check the color they like
best, drop the information in the mail, and within a week will have a brand new
pair of shoes at their door.
www.superga.com
A
membership with
Tablet Plus Membership
Program that allows late check out, early check in, complimentary spa
services, breakfast, wireless internet connections, and a bottle of wine upon
check in.
www.tablethotels.com
A
bottle of
Vava spring water, bottled
at the source and charged with therapeutic electromagnetic frequencies that
correspond to targeted organ systems.
When consumed, it may cause chills for relaxation and energy through
detoxification.
www.vava.comj
All
of these goods and services are sure to meet the needs and desires of the
celebrity demographic targeted for this gift bag.
The precise product placement and celebrity
association resulting from SWAG gifts, such as these, detail the research and
work that goes into planning and collecting products for these freebies.
SWAG entails so much more than just
tossing a few expensive items into a decorative bag.
While
a non-celebrity may be unaware of the fact that SWAG is mutually beneficial for
both celebrities and the product’s company, PR and VIP gifting agencies such as
MULtieMEDIA thrive on this fact and the
ending result is happy celebrities and happy companies.
Visit
MULtieMEDIA's website here:
http://multie-media.com
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this article in the Readers' Forum
Info
on Melinda Hunter
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