GBK (GBK Productions) Hosted A Luxury ‘Thank You’ Lounge in Honor of The 2010 CNN Heroes Awards

GBK (GBK Productions) Hosted A Luxury ‘Thank You’ Lounge in Honor of The 2010 CNN Heroes Awards

November 20th 2010 – Shrine Auditorium, Los Angeles, CA

  **The GBK and CNN Thank You Lounge honored the Heroes with special gifts and a $25,000 donation, and was attended by top talent there to show support including Demi Moore, Gerard Butler, LL Cool J, Sugarland, Melanie Fiona, Common, John Legend, Kid Rock and Holly Robinson Peete

Los Angeles (November 20th, 2010) - GBK ( - the luxury lifestyle gift lounge and special events company worked together with CNN to further honor and recognize the 2010 CNN Heroes for their work with a special Thank You Lounge on November 20th at the Shrine Auditorium. Many of the luxury sponsors chosen by GBK and CNN to be a part of the lounge have made a commitment to giving back and empowering others through their brand message. GBK, the recipient of BizBash’s Award for “Best Gift Bag,” also donated $2,500 to each of the 10 Heroes’ foundations for a total of $25,000. Gavin Keilly, CEO of GBK, said “It was truly our pleasure to make a difference. All the heroes were incredibly appreciative for the donation to further the work they are doing.”

Demi Moore

Luxury brands on site to welcome and reward the Heroes for their dedication and commitment to their causes included:, gifting men’s and women’s boots from Cat Footwear’s new Legendary Raw casual collection; Croton Watches, fine timepieces for men and women; Powermat, providing their Powermat Wireless Charging System and Powercube Receivers which provides a simple, fast and efficient way to keep all of your favorite personal electronic devices charged; Zamani Retreat Kempinski, Africa’s first holistic health retreat, providing a 7 night all inclusive health package at the retreat as well as airfare for the Heroes; Marchon Eyewear, designer sunglasses from brands such as Jil Sander, Fendi, Coach, Sean John and Lacoste; Astor & Black Custom Clothiers, hand-made silk ties and a certificate for a custom-made shirt; ISOTONER® SmarTouch™, gloves that allow you to operate handheld touchscreen devices such as smartphones, mp3 players, ATM’s, gas pumps and GPS devices while wearing gloves; and Booda Brand, committed to making a difference by giving one book to a child in need through the organization Room to Read for every purchase from their organic line and gifting 100% organic onesies and t-shirts.

Loretta Devine

Also on site to honor the Heroes include: Revitalash, gifting their well known eyelash conditioner, their new hair product called Hair by RevitaLash, and Mascara by RevitaLash; LovelinksAmerica, a fashion statement with a social conscience gifting their "From Soldier to Soldier" Bracelet, a designer version of the survival bracelets worn by many soldiers in Iraq and Afghanistan and a powerful fund raiser in honor and support of wounded veterans; Umi Children’s Shoes, European inspired, high quality children’s shoes; William Henry Studio, providing a choice of a fine pocket knife or pen crafted from sterling silver, titanium, burl wood, and hand-forged Damascus steel with inlaid gemstones; Ascenta, offering omega-3 supplements from their adult line of products as well as their vegetarian-friendly supplement NutraVege and a kids supplement NutraSea Kids; Caribbean Living Magazine, gifted a 1 week stay in the Caribbean; Bullets 4 Peace, Bullets pendants made out of real recycled bullet casings taken off the streets, war zones and other trouble areas, each design is attached to a different charity to raise money and awareness through their affiliation program called "Every Bullet Has a Target;" Essence Bracelets, handmade individually blessed and infused with the healing energy of Essence; Physique 57, gift certificates to their vigorous and dynamic exercise classes designed to rapidly transform your body; Wine to Water, gifting Wine to Water Zinfandel and Chardonnay wine which is a charity label that uses the proceeds to fund clean water projects; FIGS, British silk woolen Bow Ties, hand made in Los Angeles and focused on facilitating a child’s education by donating a uniform to a child for school with every purchase; Tide® providing their Tide shirts; and finally, The Green Garmento™ providing their “green” 4-in-1 reusable laundry/garment bag helping to keep an estimated 300 million pounds of single-use dry-cleaning plastic out of US landfills and waterways annually.

Rodney Peete

The Heroes and their organizations include: Guadalupe Arizpe De La Vega (FEMAP Foundation), Susan Burton (A New Way of Life Reentry Project), Linda Fondren (Shape Up Mississippi), Narayanan Krishnan (Akshaya USA), Magnus MacFarlane-Barrow (Mary’s Meals USA Inc.), Harmon Parker (Bridging the Gap, Inc.), Aki Ra (Landmine Relief Fund), Evans Wadongo (Sustainable Development for All-US), Dan Wallrath (Bay Area Builders Association Support Our Troops), and winner of the 2010 CNN Hero of the Year Award – Anuradha Koirala with Friends of Maiti Nepal.

John Legend

CNN HEROES: AN ALL-STAR TRIBUTE airs on Thanksgiving, November 25, at 8 pm ET / 5 pm PT on CNN. To find out more about the CNN Heroes Awards and the honored Heroes, please visit:


GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to

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