Essentials Grammy Suite 2011 Review - Produced by Kartell Company Partnering with The Source Magazine and Excess Industry Magazine

Kate Linder, Plays Esther Valentine on The Young and the Restless

The 2011 “ Essentials” Grammy Gift Lounge for the 53rd Grammys was another fantastic gifting Lounge and day party produced by the Kartel Company, a full service public relations and event production and marketing agency catering to companies seeking powerful media presence and elevated brand awareness, with offices in New York, Los Angeles and Miami. . The exclusive event highlighted the latest consumer shopping trends for 2011. Partnering with The Source Magazine, a powerful influence on American culture by advancing the popularity of Hip-Hop in the mainstream media and Excess Industry Magazine, an exclusive young professional magazine out of Toronto, Canada in conjunction with CelebrityShopping Channel. Guests enjoyed gourmet food, delicious cocktails, massages, and luxury gifts.

Held at the Siren Studios February 12th from 1pm - 7pm. the lounge featured brands catering toward professional athletes, award nominees, music video directors, product placement reps, and taste makers. Vendors interacted with celebrity talent, media and people that set the trends.The “Essentials” Gifting lounge will the leading international voice for the ever-evolving world of Hip-Hop music, culture and politics.

Shiekh All Star Shoes

I love the Shiekh Shoes, Allstar Collection! They’re the coolest shoes ever, featuring a 5-inch studded swarovski crystal 1/2" platform shoe that actually promotes balance. This is a Rock Superstar must, and how perfect to introduce these shoes at the Essentials, Grammy 2011 Gift Lounge. Usually I can wear those type of heels just as long as I don’t stand up. With this “oh so sinfully sexy shoe” I can walk around with them on, completely in balance and feel absolutely 100% comfortable. For me that’s a giant WOW!! Check out their website, they literally have over a million different shoes for sale for men and women!

Odyssey Medi–Spa is a full service spa with an entire menu of different types of massage and facials, they also have hair removal, lifestyle and wellness services, as well as medical services by Dr. Marcia Glenn, a dermatologist up on the newest innovations in skin care and anti-aging offers Botox, Collagen, Laser Rejuvenation, Laser Hair Removal, Intense Pulse Light (IPL) Laser, Vascular Laser Treatment, Pigment Laser Treatment, and Mole Mapping (Digital and Microscopic Imaging for Abnormal Moles and Melanoma).

vnc Cocktails

Derrell Spann, President of the TEAM Agency that does incredible catering, was at the suite introducing guests to yummy concoctions from his latest venture, vnc cocktails, made in New Zealand. Vnc cocktails are made with 100% pure juice mixed with vodka or tequila in perfect proportions. Each drink is premixed with the complimentary alcohol, and is perfectly delicious. They come in exotic flavors like Pomegranate Cosmopolitan, Pacific Mai Tai, Vodka Mojito, Feijoa and Apple, Banana, Strawberry or Mango Daiquiri, and Passionfruit Caprioska.

Image Cosmetics

Image Cosmetics makes a line of awesome makeup in new and interesting colors and sparkles that is only sold online.

Exotic Extensions Accessories

Exotic Extensions Accessories is a full service company that has personal parties, does set dressings and sells a fantastic array of unusual, beautiful jewelry!


Bob Marley always said he would return to farming one day. With Marley Coffee, Bob's son Rohan fulfills the dream. Rohan remembers his grandmother drying their wild coffee berries in the sun, then hulling and roasting them for her own cup of coffee each morning. Marley Coffee is determined to deliver that same intoxicating aroma and rich smooth flavor into every cup.

Marley Coffee is an international gourmet coffee company founded by Rohan Marley and his friend Shane Whittle.

Massage therapist, Lama really does have “Magic Fingers” and was giving neck massages to all of the VIP’s, weary from carrying all that swag!!

Traci Lynn Jewelry

Traci Lynn Jewelry is elegant, high-quality, affordable fashion jewelry sold through a wholesale network and direct sales, helping women look and feel good with the three foundational components of their business: fabulous fashion jewelry, jewelry for their hostesses, and a life-changing business opportunity.

Xzavier T-Shirts

Xzavier makes stunning t-shirts for both men and women in all different colors, patterns, styles and cool sparkles. The Grammy guests loved these great tee’s.

Suite 106 Cupcakery

Suite 106 Cupcakery had a huge assortment of many different types of fancy, rich cupcakes, looking all dressed up and ready to rock and roll! Suite 106 Cupcakery were winners of the Food Network’s, “Cupcake Wars.”  WOW! I try not to eat sugar, and these were just naughty cupcakes---the way they were displayed, tempting and alluring. I was proud that I resisted, but now I have to drive all the way to Rancho Cucamonga just to have one!

Scent-sational Soaps

Scent-sational Soaps smell yummy, leaving you feeling clean and fresh. With Scentsational Soaps, you’ll find delectable products using only the finest ingredients found from around the world. Let your mind wander and your senses open as you prepare to enjoy the rejuvenating benefits of a handmade experience. They make a full line of body care products.

Dreams by Neihule

Dreams by Neihule is a myriad of stunning colors of nail polish for your mani-pedi. Inside of each box is a ribbon designed on a rainbow. On each ribbon is a promise of destiny set forth and a hope waiting to be fulfilled. It’s like a nail polish fortune cookie with positive messages. 

Jazzy Cupcakes

Jazzy Cupcakes had these little, tiny unobtrusive cupcakes so I figured “why not eat one—it’s just a teeny thing—OMG—this was the best cupcake frosting ever!!!”

Grounded silicone bracelets were developed by Dirk Lindley, the original inventor of the Power Balance bracelet that athletes the world over, wear. “By training your mind you can change your life and get the edge needed to perform beyond your potential. Empower yourself, stay grounded, spread smiles.”  “Grounding is Everything” says Dirk Lindley.

Lama, Magic Fingers massage

Invitees enjoyed neck rubs from Lama who is an amazing massage therapist with truly magic fingers.

DD's Chick & Cat Shack kept bringing out trays of different, yummy snacks that would quickly disappear.

Guests strolled around sipping Red Bull, Sakiri Vodka Cocktails, Vitamin Water, Hula Girl Beverages, and Cliffstar Sweet Tea.

Other vendors were:

Papaw BBQ Sauce

American Apparel



KJLH radio

Boutique Bushawn

Doctor Nathan Newman

Dr. Rajesh Khanna

Sharkwater is a documentary

Drop Squad, the movie

Antone Massage Therapist

Dandelion Ranch Flower Company

Bam Bam Clothing

1610 Studio

BizCard Text

Mink Wigs

Exclusive Salon

Isoplus Hair Products

Big Yu

All Photos © Judith Orr Photography

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