500 By Gucci - Short Film Collection

 Recently, Monday 16th April 2012, Fiat and Gucci presented a collection of five short films starring the 500 by Gucci seen through the eyes of some of the most visionary creative’s in the world today. Gucci’ s Creative Director FridaGiannini and Fiat invited JeffersonHack (Editor in Chief of Dazed & Confused and AnOtherMagazine), ChrisSweeney (Film Director for NOWNESS), Olivier Zahm (Editor in Chief of Purple Fashion magazine), FrancaSozzani (Editor in Chief of Vogue Italy), and AlexiTan (Film Director) to produce short films with FIAT500 by Gucci as the inspiration.

The films were screened for the first time at the Independent Ideas headquarters in Milan, during a special event for a select audience of international journalists and opinion leaders, in the presence of Lapo Elkann. A special 500 by Gucci drive-in was set up in this venue where viewers attended the screening while comfortably seated in the Fiat 500C by Gucci

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