William Morrison- awarding winning, writer, producer and director.

It has always been said that one job is enough, but when you have a love and passion for entertainment, having one talent can make you or break you. The entertainment industry is known as a vicious circle that can get out of hand. One doesn't need an extra eye to see that the fire spreads faster in a breeze. Today I am talking to a man that doesn't quit until satisfied. He has won numerous industry accolades creating branding campaigns, promo spots, specials, pilots and entertainment properties with talents ranging from comedian Eddie Murphy to director William Friedkin. He has also produced the Emmy Award- winning series "Cool In Your Code" on NYC TV and WNBC in New York. Sorry if it sounds like I am bragging about him! His innovation and talent are just in his blood. He is no puzzle piece that needs to fit. His name is William Morrison and he is making a difference for the better in the entertainment industry.
 
William Morrison drives the development of branded content and entertainment properties for The Concept Farm, a dynamic team of marketing specialists who develop and support creative and powerful ideas for enlightened clients. He also leads the Production Farm and Post Farm, an award winning, all digital “production machine” for TV and the web.  Will started his prolific production career at cable network giant, USA Networks and quickly vaulted to the ranks of an executive writer, producer and director. Currently, he is developing a kid’s cooking show to help combat the ongoing plight of Childhood Obesity. Tap, scroll and read! Herrrre's William.

William Morrison


 
 
David
Hello Mr. awarding winning, writer, producer, director as well as retired bartender?. What are you producing today?

 

William
Currently I am working on a sizzle tape for a new reality show, web content for SAP, two videos for Estee Lauder, “Beauty 101” webisodes for Allure magazine and branded promos for ESPN.  No joke, that was just today.


 
 
David
The entertainment industry (also known as show biz) consists of a large number of sub-industries devoted to entertainment. What in your opinion is the most dysfunctional aspect of the entertainment industry?


 
William
To phrase Hedwig, I like to think of it as,  “This business we call Show.”  Dysfunction is a big seller these days.  Just look at the reality shows, the news, the celebrities and everything else that is hot at the box office.  It seems that a majority of projects get made solely to make money. What happened to art for arts sake? Or content being judged for being able to entertain and educate at the same time?

Today’s competition and pressure for something to succeed is incredible. Time is crucial. You have like a day. The majority of the most beloved TV programs in history took a long time before becoming successful.  That’s a luxury that doesn’t seem to exist today and I believe that we have all lost because of it.  This said I do like to produce shows that make money, so I guess I’m just as dysfunctional as the rest of them.


David
The term show biz in particular connotes the popular commercial performing arts, musical theatre, vaudeville, comedy, film, and music. What are your favorite performing arts to create and watch?

 
William
Hmm.  I truly enjoy various art forms. I love to laugh. I had a lot of laughter while growing up in my family. That spirit still exists now with a fashionista wife and twin boys.  Comedies are my favorite. Coming from a theater background, I also really enjoy seeing live theater. Nothing gives me chills like hearing an awesome overture.  My grandfather was in vaudeville for a time so producing the “HD Sideshow” filled with sword swallowers, burlesque performers, a tap dancer and a dancing pig was about as close to heaven for me as I’ve come.

Readers it's time for a brief IN-TER-MISSION! Click and Enjoy!

http://www.youtube.com/watch?v=YDPR5EoYqOs

Back with William Morrison...


 
David
Why do you think breaking entertainment news, the latest headlines, celebrity photos, fashion, movies, music, and so on, is exciting for people to read or hear about, that are not in the industry?


 
William
Since my wife works at Us Weekly I am glad this is the case! As another wise Will once said: “the world is a stage and all the men and women merely players.” Perhaps everyone desires to be famous but realize it’s a role they’ll never play so the next best thing to do is to follow those that are.

David
What inspired you to get into show biz?


 
William
I’m the youngest of four boys. To some extent, I have always felt comfortable about being the center of attention and having an audience. Initially I wanted to be an actor. I dreamt about doing commercials then fell in love with the theater.  My mom and dad fully supported me as well as my passion. By the age of nine I had Union cards and Broadway debut before my Bar Mitzvah. I then wanted to be in charge of my own breaks so I pursued the other side of the camera. It’s still feels strange to be at casting sessions on the other side of the table. 

 
David
What is your ultimate goal to achieve for yourself and Farm Production?

 
William
My ultimate goal is to enjoy my 15megabytes of fame that you’re giving me here!  All in all, I’d say that my aim is to continue to produce content that does right by our clients, good for humanity and gives pleasure to those who engage with it. 


 
David
A lot of talent protest against reality TV, they express it's taking away jobs leaving them with less of an opportunity to have an outlet to showcase their craft. What is your take on the issue?

 
William

It used to be the writers that were upset with reality TV because they weren’t going to be needed anymore.  I think it’s safe to say there are many writers behind reality shows.  Now reality stars are actors.  It takes real talent to act natural, talk in sound bites, and perform table flipping, dramatic moments.  Don’t people win Oscars for such performances?  Truth is, there are more legitimate actors on reality shows these days than ever before.  Don’t think Jennifer Grey is complaining and sure we’ll see her in her own series now that more people know her for Dancing with The Stars than for being “Baby” in Dirty Dancing.

William Morrison sitting in the in-house full service digital studio of The Concept Farm.


 
David
What would you like to see improved in the entertainment industry?
 


William
Like I was saying earlier, I would like to see more time and patience given to worthy projects.  The entertainment industry has to realize the impact it has on society and be able to use that power as a tool change the world for the better. Definitely my creative mind.  Taking an abstract idea and being able to see it come to fruition. Relying on many different people and working together in order to create compelling content.  At the movies, almost everyone leaves when the credits roll. On TV the credits go by so quickly you can’t read them without pausing the dvr. There are no credits on commercials or promos.  Lots of people don’t realize how much goes into producing and credit isn’t usually given where it is due.  You have to find the reward beyond the credit.

Sorry William I didn't mean to go all Kanye West, steal your moment and award ; )


 
David
What motivates you to wake up every morning and go head to head, with people that have an alternative motive to why they seek your help?

 
 
William
Can you repeat the question?  I don’t particularly enjoy confrontation but I do enjoy being right.  I’m extremely competitive and challenges are a great motivator for me.


 
David
As we all know entertainment is a place where most are flooded with insecurity and have a burning desire to be wanted in the mist of constant rejection. What advice can you give anyone trying to break into show biz?

 
William
Rejection. You sure need to be able to handle rejection in order to succeed.  The best one I ever heard, I was too “professional”.  If that’s the case then aren’t I good enough to act unprofessional?  I knew it was time for me to stop acting when I started getting upset that I couldn’t eat an Oreo cookie well enough to book the commercial.  I didn’t realize then that it probably had more to do with looks (I had curly hair they were looking for redheads with freckles) than talent.  You have to be confident.  You have to believe.  You must want it bad enough that rejection is just not an issue.  You’re just waiting for someone to get it right by hiring you.  It’s an exciting time to be in show biz.  On both sides of production, be it talent or creative, technology has made it so that you don’t have to wait on people to make your breaks.  As I tell my talented nephew, you can become an overnight sensation on “YouTube” by filming yourself doing whatever it is that you do.  There are so many more outlets for content it’s incredible. Content is the king. This hopefully implies greater opportunities for work or, at the very least for more rejection.

Hank Wasiak, Rob Singh, Will Morrison, Jesse Coane, Mike Aspite and Christopher Kromer (show Host) holding the Emmy that the agency received for Cool In Your Code...for Cultural Programming.

David
What are your future projects the readers and I have to look forward to?

 
William
The Concept Farm is continuing to develop and produce compelling longer format content in addition to our advertising work.  Cool In Your Code continues to air on NYC TV and on Time Warner On Demand, we have a kids cooking show in development with the Jim Henson Company meant to help combat childhood obesity, a sports property, and are about to pitch several reality shows.
 


David
What is something you always wanted to do but have never gotten around to do it?


 
William
I have always wanted to be in a boy band.


 
David
Before we cut, here is your close up: What is the message you would like to leave to all the readers?

 
William
All right Mr. De Mille, I’m certainly been preparing for that close up… “I’d like to thank the Academy,” …“Oh no, they’re playing me off?” “But I haven’t thanked my family yet!”…Ok.  Here it is, perhaps my favorite quote ever, even over The Godfather… wait for it…. BETTER TO BE KING FOR A NIGHT THAN SCHMUCK FOR A LIFETIME…FADE OUT.

 

David Umm Fade In.  Sorry William, I am the director of this script. I must say you are quite the character. You are talented, intelligent and most creative. Thank you for your time and your vagabond shoes, are longing to stray right to the very heart of the best city in the world. NEW YORK, NEW YORK! I too always dreamed of being in a boy band… Here is to dreams…BYE BYE !  http://www.youtube.com/watch?v=Eo-KmOd3i7s

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