This was my first Fashion Film Festival, so I wasn’t sure what to expect. I showed up with fresh eyes and great expectations and La Jolla fashion Film festival did not disappoint. The nominated films were creative and truly inspiring.
The Panel of Directors spoke eloquently about the industry, about how to brand your fashion films. The Industry is giving aspiring fashion designers many opportunities to showcase their designs without the high cost of a major runway.
Hollywood Producer Adam Leipzig gave a wonderful presentation with informative direction on how to pick your projects and make them successful. The key points he touched on was first to know your audience. Second, he challenged the attendees to always find evidence that your film will be successful with the marketing you choose. Lastly, Leipzig told us that your weaknesses are your biggest strengths and your strengths are your biggest weaknesses. I found this session very inspiring.
Finally it was time for the red carpet. I enjoyed seeing the designs that were featured in the nominated fashion films. The trends on display included tastefully-displayed midriffs, peak-a-boo lace gowns, plenty of line detailing and even steam punk-inspired outfits.