Mila Kunis was introduced at an exclusive party last night as Gemfield's new brand ambassador. Other celebrity attendees at the event include Florence Brudenell-Bruce, Theo Fennell, Stephen Webster, Lilah Parsons and Jacquetta Wheeler.
Kunis insisted on travelling to the Gemfields' mines in Africa to witness the staff at work and learn all about the emeralds, rubies and amethysts first-hand before agreeing to become the face of the firm.
Alongside the unveiling of Gemfield's new global campaign with Kunis, one-of-a-kind creations from some of the world's leading jewelry designers were on display using Gemfields' ethically sourced emeralds, rubies and amethysts.
Designers included Monica Vinader, Shaun Leane, Theo Fennell, Duffy, Stephen Webster, and Faberge - the iconic Russian brand acquired by Gemfields earlier this year.